Fresh Focus 2014 3rd Annual Photography Benefit Auction
Sunday, October 19, 2014 from 2:30 PM to 5:00 PM (PDT)
San Francisco, California
London, United Kingdom
For more information on the event and a preview of the featured photographs, please visit
What: City Hearts’ 3rd Annual Benefit Photo Auction and Fundraiser featuring over 50 acclaimed Fine Art Photographers and “Emerging Artists” from City Hearts’ “Fresh Focus: A New Shot at Life” Photography program.
When: Fresh Focus 2014 begins as an Online Bidding event culminating in an Afternoon Party and Auction/Exhibit on Sunday, October 19, 2014, 2:30-5:00 PM.
Where: The Old Stagecoach Ranch in Topanga Canyon. This exclusive historic location with a Rock ‘n Roll past, is rarely open to the public.
Event particulars: The highlight of Fresh Focus 2014 is a Limited Edition Beatles Portfolio of five estate prints (never before seen) by Photographer Jim Marshall. Fresh Focus 2014 will also feature a rare 1938 Walter Rosenblum image, “Tar Beach,” (printed by Rosenblum before he died) which hangs in the Metropolitan Museum of Art. Also offered for auction will be the 4th of only nine Robert Zuckerman images of “The Talmud,” Kim Gottlieb-Walker’s photo of Jimi Hendrix, and an early-1960s Judy Garland/Mickey Rooney shot on the set of her CBS show by legendary movie stills photographer Leigh Weiner.
‘The Story Behind the Shot’ highlights two of City Hearts’ most important programs – Literacy and the Arts. Each donated photograph, has a unique story to tell – in picture and in words.
This Sunday afternoon event will bring together, artists, art, and art lovers, and will feature exquisite hors d’ouevres and desserts provided by chefs from “Sam’s by the Beach” and “Pedalars Fork,” wine by Girl Meets Grape, and a specialty fall cocktail from Los Angeles-based EVOL Spirits.
Why: Over 30 years ago, Los Angeles County Public Defender, Sherry Jason, encountered a 13-year-old piano prodigy who was about to be transported to jail for murder. It so impacted Ms. Jason and her attorney husband, Bob, that they began to seek ways to reach at-risk children to intervene and break the cycle of abuse, poverty and violence that devastates lives. The result: City Hearts: Kids Say Yes to the Arts – a unique program providing Visual and Performing Arts education, training and experiences, at no cost, to the underserved children in the most impoverished areas of L.A. County. Fresh Focus: A New Shot at Life, City Hearts’ Photography program, encourages students to shoot with cameras – not guns. “We teach our students to evaluate their lives and community with a critical eye so that they may, in turn, educate others about their world and tell their ‘story behind the shot’,” Jason explains.
When & Where
City Hearts: Kids Say Yes to the Arts
All proceeds benefit City Hearts: Kids Say Yes to the Arts’ vital arts programs, which have transformed the lives of more than 30,000 of Southern California’s most underprivileged and at-risk kids since 1984.
Tax ID: 95-4036895