Free Event: Let’s Talk HIT with Janice McCallum and Scratch Marketing
Thursday, March 22, 2012 from 5:30 PM to 7:30 PM (EDT)
Don’t miss an evening of casual networking and conversation around all things #HIT.
This month, we are excited to feature special guest Janice McCallum, Managing Director of Health Content Advisors the healthcare division of the InfoCommerce Group, Inc. (ICG), a consulting firm that specializes in business models for data publishers.
With extensive high-level experience in market research, strategic marketing and digital publishing, Janice is passionate about the creation of actionable and reliable data products that benefit all healthcare stakeholders. She is a top health IT thought leader who shares her insights on her blog and with the #HIT and #HITsm Twitter communities. Her current focus includes meaningful use, personalized medicine and patient-centric healthcare models.
Janice will lead an interactive discussion on the evolution of healthcare publishing and the emerging role of secondary data in the clinical workflow.
Scratch Marketing + Media is a social marketing strategy and communications firm – we help new and not-so-new technology and healthcare companies use the power of social to make meaningful connections and drive sales. Our clients include NaviNet, GNS Healthcare, Awareness Inc., Scribe Software and Amdocs.
Refreshments will be provided.