7 Secrets of the New Media Relations Superstars
(Hosted by the Orlando chapters of FPRA and PRSA)
Speaker: Michael Smart, Principal of MichaelSMARTPR
Feb. 13, 2013, 7:30- 9:30 a.m.
Networking begins at 7:30 a.m.; the program begins promptly at 8 a.m.
Citrus Club, 255 S. Orange Ave.
Popular media pitching coach Michael Smart has landed positive coverage on the front pages of the Washington Post, the Los Angeles Times, and USA Today. People who’ve heard him speak credit his intensely practical tips for subsequent placements in the Wall Street Journal, Today, CNN, the New York Times, and the top blogs in their markets.
In this top-rated presentation, you’ll learn how to adapt to the dramatic changes in the media landscape and score big placements for your organization. Here’s how:
• 4 ways to create a newsworthy story angle when you don’t seem to have any news
• The two-part approach to grab any journalist or blogger’s attention every time
• The systematic formula for establishing and building relationships with top journalists and bloggers without ever meeting them
• Case studies from PR people just like you that inspire huge media relations success!
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 15 years. He’s also trained more than 4,500 communicators from Geneva to Bangkok and Green Bay to Malibu how to boost their media and blog placements, including pros from Aflac, GlaxoSmithKline, Disney, Verizon, all the big PR agencies, many other companies, associations, and non-profits, large and small. Michael is regularly the top-rated presenter at public relations industry’s largest conferences.
Sponsored by Business Wire
$25 FPRA and PRSA Members; $40 Non-members; $15 Students
No shows will be invoiced. Refunds will not be issued unless cancellation order is received at least 48 hours prior to event.
Support the PRSA Orlando/Frank R. Stansberry Scholarship at UCF
The PRSA Orlando/Frank R. Stansberry Scholarship provides financial assistance to one full-time University of Central Flroida student majoring in public relations each year. PRSA Orlando recently reached its financial goal of endowing the scholarhsip by raising $25,000, but there is still much more to do.
Your contribution to the PRSA Orlando/Frank R. Stansberry Scholarshipat UCF will help encourage bright, eager young men and women to major in public relations and become the next generation of practitioners.
Donating is easy and tax deductible. Just click to donate today!
The Citrus Club is located on the 18th floor of the BB&T Bank Building, at the corner of Orange Avenue and Jackson Street in downtown Orlando. Parking is available in the Jackson Street parking lot and the Lincoln garage on Orange Avenue. Meter parking is also available on the adjacent streets. Unfortunately, we do not validate parking.
When & Where
The Public Relations Society of America/Orlando Chapter is one of 116 worldwide chapters that is focused on advancing the public relations profession and the PR professional practioner. Nearly 200-strong and growing, the membership represents a diverse mix of mid- to senior-level practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida.These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
PRSA Orlando Mission
To be the premier resource providing leadership that advances the public relations profession and is the catalyst for the success of our members.
PRSA is the world's largest organization for public relations professionals with nearly 20,000 members organized into 116 chapters worldwide. With the vision to unify, strengthen and advance the profession of public relations, PRSA has established itself as the pre-eminent organization that builds value, demand and global understanding for public relations.