FPF Training: Fundamentals of Online Advertising - May 10, 2023

The Fundamentals of Online Advertising session will explore the evolution of the online advertising ecosystem and a variety of related topics, including basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics, as well as an overview of the current developments affecting the future of ad tech.

Participants will gain an understanding of:

• The basics of online advertising and its evolution over time, including how browsers work; the flow of data between websites, ad tech providers, and intermediaries; and the terminology;

• The intricacies of programmatic advertising, including real-time bidding (RTB), and the interplay between the various participants in the ecosystem;

• How data from users’ activities across different websites or platforms is used for targeted advertising; and

• Challenges affecting the future of online advertising, including deprecation of third-party cookies, platform requirements for tracking in mobile apps, and key laws and regulations that guide the ad tech sector.

This training will be a live virtual session. Please note the session start time is CEST timezone.

Your Fundamentals of Online Advertising training hosts:

Dr. Rob van Eijk, Managing Director for Europe.

Rob van Eijk serves as the Future of Privacy Forum’s Managing Director for Europe. In this role, van Eijk implements FPF’s agenda in Europe, overseeing its day-to-day operations, and managing relationships with stakeholders in the industry, government, academia, and civil society. Van Eijk is a technologist with an M.Sc. from the Leiden Institute of Advanced Computer Science, Leiden University, and a Ph.D. from Leiden Law School, Leiden University, focusing on online advertising (real-time bidding).

Prior to serving in this position, van Eijk worked at the Dutch Data Protection Authority (DPA) as Senior Supervision Officer and Technologist for nearly 10 years. He represented the Dutch DPA in international meetings such as the Technology Expert group of the European Data Protection Board (EDPB) and as a technical expert in court. He also represented the European Data Protection Authorities, assembled as the Article 29 Working Party, in the multi-stakeholder negotiations of the World Wide Web Consortium on Do Not Track.

Dr. Aaron Massey, Technologist and Senior Policy Analyst for Advertising Technologies and Platforms.

Aaron Massey joined FPF in August 2022 as Technologist and Senior Policy Analyst for Advertising Technologies and Platforms. Previously, he was an Assistant Professor of Software Engineering at the University of Maryland, Baltimore County (UMBC) and the Co-Director of ThePrivacyPlace.org. His academic research focused on computer security, privacy, software engineering, and regulatory compliance in software systems. Aaron is a recipient of the Walter H. Wilkinson Graduate Research Ethics Fellowship and a recipient of a Google Policy Fellowship. Before UMBC, he was a Postdoctoral Fellow at Georgia Tech’s School of Interactive Computing. Aaron earned a PhD and MS in Computer Science from North Carolina State University and a BS in Computer Engineering from Purdue University. He is a member of the ACM, IEEE, IAPP, and the ACM’s US Technology Policy Committee.