Four Critical Keys to High-Impact Business Development
Business Development professionals no longer have a choice; they must adjust to a rapidly-changing A|E|C environment or fade into obscurity and irrelevance. BD professionals are required to identify, nurture, and convert significant opportunities with greater consistency and greater win percentages to justify the "expense" they represent to most organizations. Since "business development" involves marketing, sales, and customer service, BD professionals must also develop skills and perspectives they may not have considered as they first entered the profession. In this presentation, Kelly addresses four keys of business development: value creation, relationship building, the importance of focus, and the fine art of competitive differentiation.
A highly acclaimed platform speaker, Kelly is recognized as a dynamic thought leader in the fields of leadership, sales development, and strategic planning. He serves as a business performance coach for executives and companies throughout the United States, working with organizations that range in size from $3 million to $1.2 billion in annual revenues.
Kelly also hosts a live, online, business radio show called "The Business LockerRoom" that airs weekly at 3:00 p.m. CST. Designed for managers, leaders, executives, salespeople and entrepreneurs, the show features compelling conversations and useful content that listeners can use to immediately improve their own business performance.
A national award-winning sales representative and sales manager, Kelly has spent the last seventeen years teaching and training organizational leaders in sales and management. His first book, "1-on-1 Management™: What Every Great Manager Knows That You Don't," was released in 2008. His second book, "Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales" was released in May 2013.
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When & Where
The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers.
In September of 2001, a small group of A/E/C marketers met and quickly decided that an SMPS chapter in Oklahoma was desperately needed to help firms within the state join together to form stronger partnerships and also to offer training opportunities for its members. Within three months officers were elected, Articles of Incorporation were filed, and on December 11, 2001, Oklahoma was declared the 50th SMPS chapter in the nation.