Founder's Breakfast with Chrysi Philalithes, Chief Digital Officer, (RED)™
Wednesday, May 15, 2013 from 8:15 AM to 9:45 AM (EDT)
New York, United States
San Francisco, California
London, United Kingdom
Join Women Innovate Mobile, Third Wave Fashion and New York Tech Women on Wednesday, May 15 for a founder's breakfast with
Chrysi Philalithes, Chief Digital Officer, (RED)
About Chrysi Philalithes:
Recognized as one of The Guardian’s “50 Women to Watch” and in Dell's 2012 #Inspire100 list as a world changer, Chrysi was a founding member of Espotting, Europe's first search marketing network. As VP Global Marketing & Communications, Chrysi grew the Espotting brand and the company to 250 people across 8 markets before selling the company for around $200 million. Chrysi's experience spans the full marketing spectrum.
Chrysi has led digital and marketing campaigns at (RED) since 2009. Founded by Bono and Bobby Shriver, (RED) helps fight AIDS in Africa by partnering with iconic brands such as Apple, Coca-Cola, Converse & Starbucks. To date, $200 million has been generated & 14 million people impacted through (RED) supported programs. (RED) has been recognised as being “in a league of its own when it comes to social media following" and is the first non-profit with over 1 million on both Facebook and Twitter. At (RED) Chrysi has worked across marketing, communications and digital to create high profile integrated brand campaigns for example: 'One Color Unites Us' campaign where Twitter turned (RED) - literally - every time you used #red one World AIDS Day the colour of your tweet turned red; '(RED) RUSH TO ZERO' which saw new records set with $250,000 being raised in 8 days from check-ins with foursquare and Starbucks; 'The Beginning of the End of AIDS Starts With You' event featuring President Obama, Presidents Bush and Clinton, Bono & Alicia Keys, resulting in 4 million YouTube video views; '(RED) ROWS' which introduced a new way for raise funds by auctioning tickets to concerts from artists such as The Black Keys, Coldplay and the xx.
Before joining (RED), Chrysi was Managing Director of Steak NYC. Chrysi holds a BA (Hons) in Economics and Politics, an MBA from University of London and has taken courses in Human Rights at Columbia. In 2005 Chrysi was awarded the Fulbright Scholarship.
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