We are at a time of great interest and enormous change in organic search, content marketing and social media. As these disciplines continue to grow, they have also started to intersect, working to understand common ground and ownership of traditional tactics.
To add to the complexity, Google's algorithm updates have forced brands, agencies and service providers to reexamine their values. This means at times abandoning tactics that were recently created (such as gaming the system through link building and low-quality/high quantity content), forcing all to return to a focus on relevant content for users.
As the content renaissance starts, advances in cloud platforms, big data technology and mobile device distribution, SEO and content marketing service providers are in a daily race to develop advantageous uses for these innovations.
Enter FOUND Conf, an open discussion with brands and agencies who are leading the charge and looking for answers, the SaaS companies that are building technology to handle the changing climate, and industry thought leaders who are looking to predict what's next.
On Twitter: #FOUNDConf
- Tommy Griffith, SEO Manager for Emerging Markets, PayPal
- Colin Zima, Data Scientist, Hotel Tonight
- Ray Grieselhuber, Co-Founder & CEO, GinzaMetrics
- Adam Helweh, Founder & CEO, Secret Sushi
Drinks and snacks will be served immediately following the event.