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Food IT: Soil to Fork

The Mixing Bowl Hub

Friday, June 20, 2014 from 8:00 AM to 7:00 PM (PDT)

Food IT: Soil to Fork

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Ticket Type Sales End Price Fee Quantity
RSVP Ended $125.00 $7.87

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Event Details

The Mixing Bowl and the FEED Collaborative invite you to join us Friday June 20th at Stanford for a day-long conference that will bring together start-ups, investors, established players from the IT and Food & Agriculture industries-- as well as representatives from leading global food and agriculture innovation hubs-- to explore how information technology is changing the production, transportation and sales, marketing and consumption of food.

FOOD IT: Soil to Fork Conference

Confirmed Speakers & Panelists:

  • Michiel Bakker, Director Global Food Services, Google
  • Steve Blank, Stanford Professor & Author, “Startup Owner’s Manual”
  • Nicolas Bernardi, Vice President, La Boulange, Starbucks Coffee Co.
  • Mark Broduer, Global Head, Digital Marketing Innovation, Nestle S.A.
  • Chris Cornyn, CEO, DINE Marketing
  • Raja Doddola, Founder, 7-Ventures
  • Andy Donner, Principal, Unilever Ventures
  • Dennis Donohue, Chairman, Steinbeck Innovation Foundation (Salinas)
  • Dana Frasz, Founder, FoodShift
  • Elliot Grant, CTO & Co-founder, Harvestmark
  • John Hamer, Investment Director, Monsanto Growth Ventures
  • Jorge Heraud, CEO, Blue River Technology
  • Dewey Holliday, Farm/Crop Manager, Mercer Canyon Farms (Washington)
  • Jan Hopmans, Associate Dean, UC Davis
  • Institute of the Future Food Team
  • Lawrence Johnson, Director Representative, Salim Group (Indofood)
  • Austin Kiessig, Founder & CEO, Endeavor Foods
  • Ryan Kottenstette, Principal, Khosla Ventures
  • Arif Lakhani, Principal, Silver Lake Kraftwerk
  • Deborah Magid, Director Software Strategy, IBM Venture Capital Group
  • Sarita Males, Executive Director, New Zealand Food Innovation Network
  • Paul Matteucci, General Partner, US Venture Partners & Founder, Feeding 10 Billion
  • Darwin Melnyk, CEO/President, Iron Solutions
  • Jonathan Mi, Sr. Associate, BrightPath Capital Partners
  • Clay Mitchell, Owner, The Mitchell Farm & Managing Director, Fall Line Capital
  • Derek Norman, Managing Director, Syngenta Ventures
  • Alviro Ramirez, Founder/CEO, eHarvestHub
  • Sanjay Rajpoot, CEO, Sustainable Microfarms
  • Matt Rothe, Co-founder, Feed Collaborative, Stanford D School
  • Brita Rosenheim, Founder, Food Tech Industry Monthly Report
  • Adam Sah, Co-founder, Buyers Best Friend
  • Rick Schnieder, Founder, MoGro, Director, UNFI & fmr. Chairman, Sysco
  • John Selep, Founder & Managing Partner, AgTech Innovation Fund
  • Steve Sibulkin, CEO, Agronomic Technology Corp
  • Pavan Singh, Cisco, Head, Internet of Things Vertical Strategy
  • Adam Solomone, Associate Publisher, The Harvard Common Press
  • Michael Sesko, Environmental Strategy Consultant, Woolf Farming & Processing
  • Barb Stuckey, EVP Marketing & Sales, Mattson & Author, “Taste”
  • David Termondt, CEO, Puresense
  • Louis Thiery, Board Member, Farm Hack & CEO, Apitronics
  • Sunita de Tourreil, Founder, The Chocolate Garage
  • Roger van Hoesel, Executive Director, Food Valley of the Netherlands
  • Sarah Vared, Associate, MissionPoint Capital Partners
  • Stacey Waldspurger, CEO, Tomato Sherpa
  • Kevin Watt, Co-founder, Early Bird Ranch & Integrated Land and Livestock Manager, TomKat Ranch
  • Peter Woo, Co-founder, Wholeshare

Draft Agenda

Food Geeks Travel (Virtually)

Learn about the IT work of some of the world’s leading food and agriculture innovation hubs without leaving our conference room. Representatives from hubs in the US and abroad will give “fast pitch” presentations.

Setting the Table: How can IT Shape Trends & Meet Challenges for Food?

Looking at future scenarios of food production and consumption, what role will information technology play?  How has IT already changed the industry—from production to shaping consumer food preferences? How will the IT innovation trends that have changed other vertical industries apply to food and agriculture?  What is different about the food sector that may vary the IT impact?

What are Farmers’ Data Needs?

From sensor networks, drones, to smart farm business dashboards, a panoply of solutions have been developed for food producers.  What value are farmers looking to derive for their land or for their business operations from these IT innovations? What are the barriers to broader adoption of IT solutions by farmers?  

The Blender!

Fast pitch business plan competition with VC judging panel

How is IT Changing the Paradigm of Where Food is Grown & How it is Moved?

Rising demand for “local”, fresh, and organic food, better food tracking and transparency, better greenhouse, urban and do-it-yourself farming, and even food delivery services are all occurring due in part to IT.  To what degree will IT change where food is grown and how it moves through the distribution system?

How is Information Technology being applied to the Marketing & Selling Food? 

From product conceptualization, formulation, packaging and scale-up, how is IT affecting the way that foods are being produced and sold?   

How can we use Information Technology to Decrease Food Waste?

Vast improvements could be made throughout the food system to decrease waste—from farm to table.  What is the true nature of food waste and how can IT innovation be brought to bear on this issue?            

Networking & Cocktails

Have questions about Food IT: Soil to Fork? Contact The Mixing Bowl Hub

When & Where

Stanford Arrillaga Alumni Center
326 Galvez St
Stanford, CA 94305

Friday, June 20, 2014 from 8:00 AM to 7:00 PM (PDT)

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The Mixing Bowl Hub

The Mixing Bowl was established in 2013 to stimulate the adoption of IT innovation in the food and agriculture industries through business-focused dialogue between existing Food & Ag and IT industry players, start-ups, and investors, and through the connection of food and agriculture innovation hubs from around the world.

  Contact the Organizer

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