Food Blog Forum Seminar: Atlanta, Georgia
Saturday, September 11, 2010 from 9:00 AM to 4:30 PM (EDT)
Food Blog Forum is excited to be coming to Atlanta, Georgia for a full day seminar on September 11, 2010 for online food publishers and food bloggers.
Food Blog Business, Food Styling, Food Photography
Join us for an all day seminar with presentations on current topics vital for food bloggers who want to optimize their blog, learn about food photography and build more traffic with the most current tools, resources and information. The first part of the day will focus on the business of blogging, and the afternoon will focus on food styling and photography with live-shoot.
The format of this seminar will run a little differently than the previous Food Blog Forum seminar - instead of having a large number of topics and multiple panelists per topic - we've decided to zero in and focus on delivering a seminar that included hands-on experience, in-depth training and allow the participants to dive deep into each subject for maximum learning and skills that you can take home and implement right away.
Itinereary: Food Blog Forum Speakers and Topics :
8:30 am: Doors Open Registration
9:00 am: Introduction
9:20 am - 9:50 am : Building a Dream Career - How do you design a food career of your dreams? Learn what stops most people from forging ahead. How to make the most of what you'll be learning today. Scott Hair of Steamy Kitchen.
9:50am-10 am : BREAK , drawing & prize giveaway
10:am - 10:50 am : Working with Media Outlets and Brands - How you can partner and write for media publications. How to effectively work with brands and navigate the FTC guidelines. John Kessler of Atlanta Journal-Constitution. James Andrews and Lauren Thomas, Everywhere, social media agency for Macy's Culinary Council
10:50 am- 11 am: BREAK, drawing & prize giveaway
11am- 11:50 am: Building a Personal Brand : How do you stand out in a crowd? Importance of developing a personal brand...so that you are in control of your business (even if you don't have one right now) and your future. Jaden Hair of Steamy Kitchen, Alisa Barry of Bella Cucina and Virginia Willis
11:50 am - 12:50 pm: LUNCH, drawing & prize giveaway
12:50 pm- 2pm: Food Photography #1: Let There Be Light! & Workflow: Learn how to understand and utilize your available lighting situations. You'll learn basic food photography techniques , how to effectively understand the fundamentals of lighting and getting a good exposure for the great food photograph. Todd Porter and Diane Cu of White On Rice Couple.
2 pm- 2:10 pm- BREAK, drawing & prize giveaway
2:10-3pm: Food Photography #2: Gear & Basic Food Styling . Learn how to get from pan to plate to perfect photo in just a few minutes so that you can still enjoy a hot meal afterwards! We'll be demo'ing a live shoot and evaluate the styling and photography frame by frame. Todd Porter & Diane Cu of White On Rice Couple.
3pm-3:10 pm- BREAK, drawing & prize giveaway
3:10- 4pm: Blogging Business Strategies - psssst....monetization is not all about the ad networks. Like any good small business, diversification of sources of money. Insights into product/brand endorsement, work-for-hire, importance of multiple-platforms as well as platform neutral, partnerships, and being an innovator in the food world. How to work with ad networks (and differences between them) Jaden Hair of Steamy Kitchen.
4:pm- 4:30 pm- Question & Answer Session
*itinerary is subject to change
Todd Porter and Diane Cu are photographers and founders of EvoMulimedia.com, specializing in photography, video and multimedia. Their work can also be found in Los Angeles Times, Edible Los Angeles Magazine, LA Weekly Squid Ink and Ngoui Viet Daily News.
Diane and Todd are frequent speakers on the subject of food photography, videography, and multimedia and have been featured at USC, BlogHer Food 2009 and Food Blog Camp 2010.
Jaden Hair is a television chef, food columnist and award-winning food blogger at Steamy Kitchen. You can watch her cook twice a month on Daytime Show, syndicated in 120 markets. Jaden is a food columnist for Discovery's TLC and for Tampa Tribune. Jaden is a cookbook author of The Steamy Kitchen Cookbook, which launched Fall 2009. With over 60,000 followers, Jaden is one of the most influential people in food on Twitter.
Scott Hair is a web developer responsible for making sure things run smoothly on Food Blog Forum, Steamy Kitchen and New Asian Cuisine. He is also part of the core development team on Poker X Factor, one of the largest poker learning forums in the world. Scott is a professional poker player, and believe it or not, web programming keeps him sane. Previous to poker and computers, Scott was a full-time Trainer on staff at Anthony Robbins seminars held world wide, guiding hundreds of thousands of people how to design and live their dreams. As the lead trainer for all of the 3-day Unleash the Power Within seminars, Scott traveled the world several times around. and around. and around.
John Kessler has been a writer at the Atlanta Journal-Constitution since 1997. For the first seven years he worked as the paper’s dining critic — until the day he got an overwhelming urge to put his fork in the dishwasher and press “sanitize.” He then began writing a column for the weekly Food & Drink section, which covered a broad range of topics in cooking, food shopping, dining and drinking around Atlanta. Currently he writes the Sunday “Restaurant Stories” column as well as this blog and food feature and news stories. Kessler graduated from Williams College in Massachusetts with a degree in the History of Ideas as well as L’Academie de Cuisine culinary school near Washington, D.C. Before he learned how to hold down a job, he taught English in the Kansai region of Japan and cooked in restaurants in Washington and Denver. He has never skydived but did once fall into a Chinese sewer. He lives in Decatur with his wife, three daughters and far too many housepets.
James Andrews is the managing partner/co-founder of Everywhere, a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences. Their clients include CNN, Lexus, Macy’s, PGI, and Actress/Author/Activist Jane Fonda. Everywhere is a Guinness World Record holder for the most widespread social media message within 24 hrs for #BEATCANCER specializing in the creation of digital strategies, online communications, and web content production.
Lauren Thomas is a Digital Outreach Specialist who works with Everywhere. She manages the Macy’s Culinary Council account for Everywhere featuring such chefs as Emeril Lagasse, Tyler Florence, and Top Chef Master Marcus Samuelsson. In this capacity, Lauren connects and engages with food bloggers around the country.
Virginia Willis is the author of the acclaimed cookbook, (Ten Speed Press, 2008). A graduate of L'Academie de Cuisine and Ecole de Cuisine LaVarenne, Virginia produced Turner South’s Home Plate and the DVD Shirley Corriher’s Kitchen Secrets Revealed! Previously she honed her attention to detail as the Kitchen Director for Martha Stewart Living Television where she supervised the food segments for the Emmy-award winning television show.
Friday Party- Evening Mixer and Networking (Sep. 10, 2010) - Sponsored by The Viking Store, Whole Foods and Montaluce Vineyards (appetizers and wine included)
Location: The Viking Store
1745 PeachTree Street, NE
Atlanta, GA 30309-2402
**Cooking demo by Chef Kevin Rathbun
Saturday All Day Seminar (Sept. 11, 2010) : Morning coffee & snack and Lunch will be provided
9-4pm , Doors open at 8:30 am
The Shed at Glenwood
475 Bill Kennedy Way
Atlanta, GA 30316
**During lunch, Showcase Photo & Video will have booth for attendees to practice with different lenses and lighting equiptment!
Saturday After-Party! : Sponsored by Spice Market ( appetizers and cocktails)
The Spice Market
188 14th Street, NE
Atlanta, GA 30361
Thank You to our Sponsors : (interested sponsors contact firstname.lastname@example.org)
Hyatt Place Hotel to The Viking Store:
Hyatt Place Hotel to The Shed:
The Shed to Spice Market:
Spice Market to Hyatt Place Hotel:
The Hyatt Place at Buckhead
Reservation forThe Hyatt Place at Buckhead
Follow on Twitter: @FoodBlogForum
Special thanks to event planning by :
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