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FOCUSED LAB: How do we innovate in Healthcare?


Tuesday, May 7, 2013 from 8:00 AM to 10:00 AM (CDT)

FOCUSED LAB: How do we innovate in Healthcare?

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Healthcare innovation lab Ended Free  

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Event Details

Today at lab we have the team from Blue Bananas in to talk about innovation in healthcare.

Who We Are:
Blue Bananas, LLC is the innovation and new business development arm of a Fortune 500 company. We focus on creating new innovative ventures in healthcare. Our mission is to make healthcare more affordable for consumers who are managing on-going medical conditions.

Healthcare costs have been increasing 8-12% a year for the past 15 years. Wages have only been increasing at a rate of 0-2%. Healthcare costs are on an unsustainable trajectory, while 66% of consumers strongly agree healthcare is unaffordable.

What We Do:
Consumers are looking for more ways to save on healthcare while maintaining high quality care. We are building relationships with healthcare manufacturers, doctors, hospitals, providers, pharmacists, pharmacies, insurance companies, and most importantly, consumers!

We have several new business ideas that we need consumer feedback on! We are looking for ideas on how to reach our target consumer base. Talking to our consumers will help us develop and refine the concepts so they have a better chance of success when we eventually roll them out into the market.

Problem we want to solve in the lab:
Find consumers that are willing to meet with us to discuss and provide feedback on our concepts.

Our target consumers:
· People who are managing ongoing medical needs (eg, allergies, arthritis, headaches, etc.) for themselves or a family member
· Use products or services that do not require a prescription from a doctor (eg, over the counter allergy, pain and heartburn medications, joint supplements, knee braces, etc.)
· People who have credit cards that offer rewards for purchases.

Have questions about FOCUSED LAB: How do we innovate in Healthcare?? Contact Translator

When & Where

415 E Menomonee St
Milwaukee, WI 53202

Tuesday, May 7, 2013 from 8:00 AM to 10:00 AM (CDT)

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We continually ask “Why?”

and fervently believe “Why not?”

It’s a brave new world. One which requires a brave new approach to how branding, marketing and business overall gets done. We’ve parlayed our decades of experience and our understanding of the new now into a philosophy and model for helping clients connect with their communities.

Rooted in digital experience strategy and design, we work with clients on finding the right problems to solve and the most effective solutions to solve them, both online and off. All of this is delivered within a collaborative framework and business goal mindset.

In each service offering–Agency: client brand platform solutions, Lab: exploratory ideation and consulting, Studio: new product and platform development–we work to translate ideas into meaningful experiences. Welcome to Translator.

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