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Focus on Your Business

Judy Herrmann & Richard Kelly

Thursday, July 10, 2014 at 2:00 PM (EDT)

Focus on Your Business

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Event Details

Are you struggling to master the business side of the photo business? Focus on Your Business with Judy Herrmann & Richard Kelly will help you take your career where you want it to go!


What is Focus on Your Business?

In the summer of 2014, Judy Herrmann & Richard Kelly produced 2 series of lectures, exercises, resource handouts and live Office Hours to help photographers launch their careers and master the all important art of networking.  Recordings of these lectures along with their corresponding resources and exercises are now available on demand. 


Where do I start?

The series begins with a free introductory lecture, What You Really Need to Know, which provides a soup-to-nuts overview of the business skills all professional photographers need to master.  Click here or on the screen grab below to launch the recording.

What You Really Need to Know

NOTE: If you'd like to jump to a specific segment within the recording, click on "TOGGLE ME" in the black box on the left to reveal navigation bookmarks.


Courses Available On Demand:

  • Launch Your Career
    Get the foundation you need to succeed in Launch Your CareerThis series includes three 90+ minute in-depth lectures, supplemental reading assignments, and practical exercises. Ideal for recent graduates or anyone just entering the field, it gives you a solid understanding of the nuts and bolts of starting and running your own business.
    Click
     here for complete description or register here.

 

  • Build Your Network
    It's not just who you know, it's who knows you and who you can rely on.  Whether they're in the cloud or on the ground, you need a network of people who will hire you, collaborate with you, advise you and help you grow your photography business.  With 2 in-depth lectures, 3 supplemental interviews, exercises and resources, Build Your Network will show you how to stop making social noise and start building a real social network!   
    Click
     here for complete description or register here.


We will be developing additional courses in 2015Join our mailing list to receive updates when new programs are released.


How does it work?

As soon as you register, you will receive an email confirming your registration. Within 24 hours, you will receive another email providing you with the URLs for accessing the on demand lectures, related exercises and resources.

All lectures, exercises and resource materials will be accessible for personal use for at least 6 months after the course ends.

Start your photography career the right way - register today!

 


JOIN OUR MAILING LIST TO RECEIVE UPDATES AS WE RELEASE NEW MODULES
WE PROMISE WE WON'T ABUSE YOUR TRUST AND WILL UNSUBSCRIBE YOU ON REQUEST.


 


Terms & Conditions:

Cancellation Policy:You may cancel your registration by emailing Judy@HSstudio.com after watching the first on demand lecture of the series and receive a refund of the amount you paid less a 10% administrative fee.  There will be no refunds once you have accessed any subsequent lectures or materials for the series.

Copyright & Usage: All materials presented in this series are protected under U.S. Copyright Laws. Your paid registration grants you, and you alone, access to these materials. We appreciate your understanding of the effort required to produce this intellectual property and our need to protect it.



We are proud to support the following organizations whose products and services we believe in, by offering discounted registration to their members and followers:

 
 American Society of Media Photographers
 
 PhotoShelter   APhotoEditor.com

 

Course Details:

Build Your Network
It's not just who you know, it's who knows you and who you can rely on.  Whether they're in the cloud or on the ground, you need a network of people who will hire you, collaborate with you, advise you and help you grow your photography business.  With 2 in-depth lectures, 3 supplemental interviews, exercises and resources, Build Your Network will show you how to stop making social noise and start building a real social network!  
 

Topics include:

• Social Media vs. Social Networking
• Who you need to know and why
• Making those connections online and in person
• Presenting yourself at networking events
• Using social media to strengthen relationships
• Relationship management tools
• Making yourself do it

Supplemental interviews include:

• Patrick Moore on in-person networking
• Jim Cavanaugh on using social media networking
• Pascal Depuhl on using CRM software

Schedule:

Lectures, Resources and Exercises available on demand
email Judy Herrmann to be added to the waiting list for the next office hours

Click here to register.
Join Our Mailling List to learn when new courses are released.


Cancellation Policy for Build Your Network:
You may cancel your registration by emailing Judy@HSstudio.com after watching the first lecture of the series and receive a refund of the amount you paid less a 10% administrative fee.  There will be no refunds once you have accessed any subsequent lectures or materials for the series.



Launch Your Career
Get the foundation you need to succeed in
Launch Your CareerThis series includes three 90 minute in-depth lectures, supplemental reading assignments, and practical exercises. Ideal for recent graduates or anyone just entering the field, it gives you a solid understanding of the nuts and bolts of starting and running your own business. Topics include:

• Designing a Satisfying Career
Setting & Achieving Your Business Goals
• Starting Your Business
• Bookkeeping, Budgets & Cash Flow
• Insurance
• Legal Needs
• Paperwork Basics
• Thinking Like an Entrepreneur
• Financial Forecasting
• Tips & Tricks Every Photographer Should Know

Schedule:

Lectures, Resources and Exercises available on demand
email Judy Herrmann to be added to the waiting list for the next office hours 

Click here to register.
Join Our Mailling List to learn when new courses are released.


Cancellation Policy for Launch Your Career: You may cancel your registration by emailing Judy@HSstudio.com after watching the first lecture of the series and receive a refund of the amount you paid less a 10% administrative fee.  There will be no refunds once you have accessed any subsequent lectures or materials for the series.

Have questions about Focus on Your Business? Contact Judy Herrmann & Richard Kelly

Organizer

Judy Herrmann & Richard Kelly

Judy Herrmann of Herrmann + Starke, creates distinctive imagery for advertising, editorial and corporate clients that has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. A past president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively.

Richard Kelly is a Pittsburgh-based photographer and educator. A recipient of the 2011 United Nations' International Photographic Council's Leadership Award and a 2009 Fellowship from the Pennsylvania Council on the Arts. Richard is the President of Indigo Factory, Inc - a multimedia production company. Richard is an Associate Professor of Photography at the Pittsburgh Filmmakers as well as a lecturer on creative and business issues of the professional independent creator. Richard is a past president of the ASMP.

Learn More about our backgrounds and motives for creating this series in this interview with aphotoeditor.com

  Contact the Organizer

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