Focus on Your Business

Judy Herrmann & Richard Kelly

Thursday, July 10, 2014 at 2:00 PM (EDT)

Focus on Your Business

Registration Information

Registration Type Sales End Price Fee Quantity
Launch Your Career - General Registration
Registration for 3 week Launch Your Career course with Judy Herrmann & Richard Kelly.
Ended $150.00 $0.00
Build Your Network
Registration for 2 week Build Your Network Course
Ended $110.00 $0.00

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Event Details

Are you struggling to master the business side of the photo business? Focus on Your Business with Judy Herrmann & Richard Kelly, will help you take your career where you want it to go!

What is Focus on Your Business?

With lectures, readings, exercises and a unique live discussion format we've dubbed "Office Hours," our Focus on Your Business online education series is designed to take you from the most fundamental question - how do I launch my photography career? - all the way through to adapting your established business to a changing marketplace. 

Along the way, we'll cover all the information you need to know - marketing, sales, pricing, licensing, paperwork, releases and more!  After years of giving 2-3 hour classes and seminars, we're building a series that will let us share everything we've learned about starting, running and growing a successful photography business.

Where do I start?

The series begins with a free introductory lecture, What You Really Need to Know, which provides a soup-to-nuts overview of the business skills all professional photographers need to master.  Click here or on the screen grab below to launch the recording.

What You Really Need to Know

NOTE: If you'd like to jump to a specific segment within the recording, click on "TOGGLE ME" in the black box on the left to reveal navigation bookmarks.

Register by 2:00 pm July 14 or join our mailing list to learn when this program will run again:

  • Launch Your Career
    July 10 - July 24, 2014
    et a solid understanding of the nuts and bolts of starting and running your photography business.  Click
     here for complete description.

Up Next:

  • Build Your Network
    August 11 - August 18, 2014
    Registration closes at 2:00 pm eastern on August 14.

    Learn how to build a strong and responsive network, online and off.  Click here for complete course description.


How does it work?

Each lecture will be released for on demand viewing per the schedule published in the Course Details section.  The Office Hours are best attended live but anyone who can't join the live discussion can send us questions via email and we'll address those as well - much like a radio show that takes live calls from listeners but also responds to listener emails.  Please note, questions covering the same topics may be combined and generalized or treated as a single question so we can cover as many questions as possible.

We will record each Office Hours session and bookmark the recording so you can jump to the discussions you're most interested in.  We will do our very best to distribute the bookmarked recordings to all registrants within 36 hours.  All lectures and recorded office hours will be accessible for personal use for 6 months after the course ends.

Start your photography career the right way - register today!



Terms & Conditions:

Cancellation Policy: Cancellation policies vary from course to course and are posted in the Course Details section immediately below the schedule for each course.
Copyright & Usage: All materials presented in this series are protected under U.S. Copyright Laws. Your paid registration grants you, and you alone, access to these materials. We appreciate your understanding of the effort required to produce this intellectual property and our need to protect it.

We are proud to support the following organizations whose products and services we believe in, by offering discounted registration to their members and followers:

 American Society of Media Photographers


Course Details:

Build Your Network
It's not just who you know, it's who knows you and who you can rely on.  Whether they're in the cloud or on the ground, you need a network of people who will hire you, collaborate with you, advise you and help you grow your photography business.  Build Your Network will show you how to stop making social noise and start building a real social network! 

Topics include:

• Social Media vs. Social Networking
• Who you need to know and why
• Making those connections online and in person
• Presenting yourself at networking events
• Using social media to strengthen relationships
• Relationship management tools
• Making yourself do it


Monday, August 11
On Demand Lecture released 2 pm eastern
Thursday, August 14
On Demand Lecture released 2 pm easter
Monday August 18
Live Office Hours
2:30 - 3:30 pm eastern




Don't miss out - Register Today!

Cancellation Policy for Launch Your Career: You may cancel your registration by emailing any time before the second lecture starts and receive a refund of the amount you paid less a 10% administrative fee.  There will be no refunds after the second lecture begins. 

Launch Your Career
Get the foundation you need to succeed in
Launch Your CareerThis 3 week module includes three 90 minute in-depth lectures, supplemental reading assignments, practical exercises and, most importantly, two 45 minute online office hours where you can get honest answers to your toughest questions. Ideal for recent graduates or anyone just entering the field, it gives you a solid understanding of the nuts and bolts of starting and running your own business. Topics include:

• Designing a Satisfying Career
Setting & Achieving Your Business Goals
• Starting Your Business
• Bookkeeping, Budgets & Cash Flow
• Insurance
• Legal Needs
• Paperwork Basics
• Thinking Like an Entrepreneur
• Financial Forecasting
• Tips & Tricks Every Photographer Should Know


Thursday, July 10: Lecture 2:00 - 3:30 pm eastern
Monday, July 14: Office Hours 2:30 - 3:15 pm eastern
Thursday, July 17: Lecture 2:00 - 3:30 pm eastern
Monday, July 21: Lecture 2:00 - 3:30 pm eastern
Thursday, July 24: Office Hours 2:30 - 3:15 pm eastern





Course Ended - Join Our Mailling List to Learn When it Will Run Again.


Cancellation Policy for Launch Your Career: You may cancel your registration by emailing any time before the first Office Hours starts and receive a refund of the amount you paid less a 10% administrative fee.  There will be no refunds after the first Office Hours begins.

Have questions about Focus on Your Business? Contact Judy Herrmann & Richard Kelly


Judy Herrmann & Richard Kelly

Judy Herrmann of Herrmann + Starke, creates distinctive imagery for advertising, editorial and corporate clients that has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. A past president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively.

Richard Kelly is a Pittsburgh-based photographer and educator. A recipient of the 2011 United Nations' International Photographic Council's Leadership Award and a 2009 Fellowship from the Pennsylvania Council on the Arts. Richard is the President of Indigo Factory, Inc - a multimedia production company. Richard is an Associate Professor of Photography at the Pittsburgh Filmmakers as well as a lecturer on creative and business issues of the professional independent creator. Richard is a past president of the ASMP.

Learn More about our backgrounds and motives for creating this series in this interview with

  Contact the Organizer

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