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FOCUS { Dynamic and Readable E-Newsletters


Thursday, March 21, 2013 from 3:00 PM to 5:00 PM

FOCUS { Dynamic and Readable E-Newsletters

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $10.00 $1.24
Waited till the Last Minute Ended $15.00 $1.37
At the door Ended $15.00 $1.37

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Event Details

FOCUS is a series of two-hour, hands-on workshops designed to help busy professionals implement real change in their organizations. 

 Join us on March 21 for FOCUS { Dynamic and Readable Newsletters


Alicia Lane from PUNCH will walk us through planning and creating a successful email campaign. In the workshop, we'll discuss how people are responding to email marketing, take a peak at successful campaigns, and cover best practices for integrating email marketing into your communications plan. We'll touch on how to measure the success of your current campaigns, and ways you can improve their performance through a defined strategy, design, content, and testing. Along the way, you'll pick up practical tips for making your next email the attention-grabbing, captivating, and successful communication tool you need it to be.


Alicia helps businesses and nonprofits connect with people through the creation of stellar and useful online content. As a Content Strategist, she performs content audits, establishes message architecture, and develops plans for the publication and governance of content.

LinkedIn: www.linkedin.com/in/aliciadlane   Twitter: @leashal


PUNCH creates impact through its strategic branding, print, and interactive solutions that generate positive results.


Welcome to FOCUS: Designed by Floricane's Sarah Milston to meet the practical needs of busy professionals, FOCUS is a monthly, two-hour workshop that will take participants through targeted (read: focused), tactical work that will help move organizations from ideas to action. Each session combines one hour of education and advice from local experts, followed by an hour of collaborative problem solving, case study exploration and in-the-moment, crowd-sourced advice. From web design to social media, from employee relations to volunteer management, FOCUS is built around a belief that deploying concrete, tangible actions make the difference in a competitive world. Each session will be capped at 50 participants to maximize the shared learning experience; we ask that organizations send no more than two people to each event.


Have questions about FOCUS { Dynamic and Readable E-Newsletters? Contact FOCUS { RVA
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When & Where

1E Collaborative at Richmond Times Dispatch Building
300 E. Grace Street
Free parking in Deck @3rd and Franklin
Richmond, VA

Thursday, March 21, 2013 from 3:00 PM to 5:00 PM

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The Spark Mill...coming soon to #rva sponsors FOCUS sessions with the goal of helping people #getitdone.

  Contact the Organizer
FOCUS { Dynamic and Readable E-Newsletters
Richmond, VA Events Class

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