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Fireside Chat on Startup Valuation with President & CEO, TriNet

Schmoozd Crew

Thursday, October 10, 2013 from 6:30 PM to 9:00 PM (PDT)

Fireside Chat on Startup Valuation with President &...

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General Admission Ended Free  

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Event Details

Ever ask yourself, "What's my company worth?"
Join us as Burton Goldfield, President & CEO of TriNet, and Eric Sikola, GM & Founder of ExpenseCloud, speak about startup valuation.  While there’s no exact way to determine valuation, it is important to know what factors investors and VCs analyze to determine your worth.  You might find a few surprising elements that come into consideration.
Here's what to expect:
  • How does a startup determine its valuation?
  • How does an early stage investor value a start-up?
  • How can I increase my startups valuation relative to comparable start-ups?
In addition to our speakers, we will have 10 hot LA startups showcasing their latest products (See the list below).  Come mix/mingle and see how they are using TriNet as their HR solution.


  • WHAT:      Fireside Chat on Startup Valuation and Startup Showcase
  • WHERE:   CrossCampus, 820 Broadway  Santa Monica, CA 90401
  • WHEN:     Thursday, October 10, 2013 (6:30pm - 9pm)
  • FOOD:      Enjoy tasty hors d'oeuvre, treats, and drinks

Burton Goldfield Burton Goldfield  President & CEO, TriNet
Since joining TriNet in 2008, Burton Goldfield has provided the leadership to drive the addition of 22 new products and services. He more than doubled revenue, to almost $200M by the close of 2010, and has invested heavily in the company’s SaaS technology platform. In 2009, despite the difficult economic times, Burton raised $80M to acquire a larger, public competitor. 
Eric Sikola Eric Sikola  GM & Founder, ExpenseCloud
Eric Sikola is General Manager and Founder of ExpenseCloud, a TriNet Company. He co-founded ExpenseCloud in 2008, building the company to 4000 customers and successfully selling the company in May 2012 to TriNet. 
Prior to ExpenseCloud, Mr. Sikola worked in the software industry for 15 years in various sales management positions at Forte Software, webMethods, Systinet (acquired by Mercury Interactive) and Aperture (acquired by Emerson Electronic).
Ronen Olshansky Ronen Olshansky  Moderator
Ronen is an entrepreneur with a background in finance and technology, and a passion for working with early stage companies. He is the co-founder and CEO of Cross Campus, a vibrant hub of collaboration, education and inspiration that launched in Los Angeles last fall. Purpose-built around the needs of entrepreneurs, Cross Campus is both an environment and community that empowers entrepreneurs to build great businesses. 



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A premier source for fresh, easy and affordable flower delivery. The days of complicated flower delivery websites that waste time and money are over, with The Bouqs Company's efficient platform for purchasing sustainable, Eco-friendly flowers.

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Wallaby Financial helps consumers get the most out of their credit cards by optimizing usage based on individual preferences. Wallaby provides a variety of products based on the Wallaby Engine, which understands and optimizes credit card usage for rewards, credit limit, statement due date, linked bonuses and other offers. 

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More hot startups to be announce soon...




Agriculture. Aviation. Manufacturing. Entertainment. The Los Angeles region has been a hub of innovation and commerce since its earliest days. In an effort to foster that innovation, the Los Angeles Area Chamber of Commerce has partnered with the Small Business Administration to launch Bixel Exchange -- a technology center focused on growing L.A.'s emerging tech ecosystem.  Read more here.


Cross Campus is an engine of creativity and innovation, housed at our state of the art 11,000 square foot space at 820 Broadway in the heart of Santa Monica.  Our goal is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises. Read more here.



Founded in 2008, Startups Uncensored is the longest running and most widely attended technology gathering in Southern California. We regularly bring together thousands of entrepreneurs, techies and investors. Topics we've covered have included online subscription businesses, startup success strategies, affiliate marketing, building great internet companies, business development, and working with investors.  






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When & Where

820 Broadway
Santa Monica, CA 90401

Thursday, October 10, 2013 from 6:30 PM to 9:00 PM (PDT)

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Schmoozd Crew

Schmoozd is an exclusive social mixer bringing together founders, investors, mentors, and professional in technology. The event is designed to facilitate knowledge sharing, relationship building and deal making.

TriNet HR Corporation

Your Strategic HR Partner

TriNet delivers HR outsourcing services that allow growing companies to do what they do best.  Small to medium-sized businesses in technology, financial services, non-profits and professional services use TriNet's all in one solution for human resources, benefits, payroll, workers' compensation, and strategic human capital services.

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Fireside Chat on Startup Valuation with President & CEO, TriNet
Santa Monica, CA Events Business

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