Finger Lakes Wine Country Return on Investment Study Presentation (9:00 a.m.)
Wednesday, December 19, 2012 at 9:00 AM - Thursday, December 20, 2012 at 10:00 AM (EST)
Join us on Wednesday, December 19 at 9:00 a.m. at the Holiday Inn Express in Horseheads for the Finger Lakes Wine Country Return on Investment (ROI) study results. Every other year, Finger Lakes Wine Country Tourism Marketing Association contracts with Longwoods International to undertake the review of the Finger Lakes Wine Country annual media buy to ensure marketing directive and positive return on investment for all marketing dollars invested into the organization.
The presentation will last approximately 45 minutes and is open to all regional tourism businesses, elected and appointed officials and members of local and regional media outlets.
Can't make the 9:00 a.m. session? Join us instead at 1:00 p.m. at the Watkins Glen Harbor Hotel.