San Francisco, California
London, United Kingdom
This event is presented by Mellissa Tong, Speaker, Founder & CEO of DuckPunk Productions, Inc.
Every business starts with a “why”. Every intention starts with a “why”. Sometimes we get sidetracked and forget why we do what we do, but when we are faced with difficult decisions and situations, we always go back to our “Big Why”. Our “why” defines who we are, as people and as companies.
With “Your big why” as your driving force, you can connect with your customers on a personal level and turn them into loyal fans and brand ambassadors.
After finding out “your big why”, the next challenge is “speaking your big why”. Companies who don’t incorporate “their big why” into their core marketing message are losing out. Nowadays, consumers don’t just buy on price anymore, especially Millennials, they like to know that they’re buying into something that has a meaning to them.
With “your big why” as your core message, you can engage your customers emotionally and build brand passion. With “your big why”, you customers will buy you because of you, and not your price.
Now that you figured out and are able to speak “your big why”, the next challenge is marketing “your big why”. This can be achieved through many different areas, such as online promotion, flyers, word-of-mouth, and so on, but the most influencing and efficient way is video marketing. We all know that a picture is worth a thousand words, so moving pictures are worth a million words.
By the end of the seminar, you will be able to speak from your heart, and successfully incorporate "your big why" into your marketing message, and that's how you stand out from your competitors.
Mellissa Tong is the creator and speaker of the over-sought seminar "finding, speaking, and marketing your big why". She believes by only getting to the core of what drives you and your business, you then have the ability to sustain your business under any economic challenges.
"I believe in a new way of advertising. The old way of selling just doesn't work anymore. No matter how special your product or service is, there will also be someone selling for less." Ms. Tong firmly believes that "purpose-driven" marketing is the way of the future, especially when it comes to attracting the millenniual customers.
Ms. Tong has won numberous awards for her work, such as Clio, Addy, Tellly, and has worked with mutiple fortune 500 companies such as Verizon, Wells Fargo, Walmart, the California Department of Health, just to name a few. She founded DuckPunk Productions, Inc. in 2000 and has helped her clients increase sales by up to 160%. Prior to DuckPunk, Ms. Tong worked as a news anchor, reporter, and producer for the International Channel, a satellite TV station that broadcasts in the US and S. America.
When & Where
Small Business Administration
SBA is a government agency dedicated to helping small businesses with varioius resources in the United States.