You've been eagerly waiting for news on this February IFB Conference and today's the big day. Our agenda for the entire two-day conference PLUS the full roster of panelists has just been announced. Like last year, we've got the fashion industry bloggers and influencers who will share how they grew their brands, started their business, what they've learned throughout their many years, and what they hope to see from you, the new blogging generation. The biggest difference this year? We've streamlined the panels, made them shorter but packed them with the panelists we know you will excited over. The Man Repeller! Susie Bubble! There all here, ready to talk and meet with you.
IFB Conference February 2013
Altman Building, 135 W 18th St, New York, NY 10011
Day One, February 6, 2013
8:15am Doors Open & Registration 9:00am Welcome by Founder & CEO Jennine Jacob @thecoveted 9:10am Trailer Screening of famed fashion editor Diane Vreeland's Documentary, "Diane Vreeland: The Eye Has To Travel" DIANA VREELAND: THE EYE HAS TO TRAVEL is an intimate portrait and a vibrant celebration of one of the most influential women of the 20th century, an enduring icon whose influence changed the face of fashion, beauty, art, publishing and culture forever. During her fifty year reign as the “Empress of Fashion,” she launched Twiggy, advised Jackie O and was the editor of Harper’s Bazaar for 25 years before becoming editor-in-chief of Vogue. 9:15am Panel 1: Business in the First Year of Blogging brought to you by BESO All the highs and the lows of the first year of blogging will be discussed in this year’s most personal and insightful panel. From personal experiences to tips on what new bloggers can expect, these panelists will talk about the reality of the first of blogging.
Moderator: Hilary Rushford, Dean Street Society @HilaryRushford David Weinrot, Beso @Beso Tina Craig, Bag Snob @BagSnob Pippa Lord, Sous Style @SousStyle Amy Levin, College Fashionista @CFashionista Zanita Morgan, Zanita @ZanitaZanita
10:10am Break 10:20am Elevating Influence: Content, Tools and Techniques that Drive Social Media Success brought to Glossi How can you stand out amongst all the social media chatter? The top experts in the digital fashion field will share what works, what doesn’t, and how to cultivate a loyal and engaged following without every losing your voice.
Moderator: Grace Atwood, Stripes & Sequins Dina Fierro, HL Group @eye4style Felicia Walker Benson, ThisThatBeauty @ThisThatBeauty Christine Olsen, CFDA @CFDA Matt Edelman, Glossi, @Glossi Brian Difeo, Mobile Media Lab, @bridif
11:15am Break 11:25am Catching Their Eye: What Do Brands Want from Bloggers brought to Bollare Every blogger is trying to catch the eye of their favorite brands but what does it take to nab their attention? In today’s competitive blogging landscape, it takes more than pretty pictures to become a brand-friendly blogger. Become the blogger brands want to work with after hearing our speaker’s tricks and tips.
12:25pm Lunch 1:15pm Exclusive Clip of "Scatter My Ashes at Bergdorf's" Presented by Director Matthew Miele It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Scatter My Ashes at Bergdorf’s. 1:25pm CEO TALK with Lisa Salzer, Founder of Lulu Frost, a jewelry brand founded in New York City in 2004. Blending antique, vintage and modern elements to reinvent timeless classics, Lisa will share her thoughts on growing her brand, creative innovation and the importance of entrepreneurship in today's fashion industry. 1:55pm Break 2:10pm Affiliate Marketing: The Essential Revenue Stream for Bloggers brought to you by Rakuten Linkshare You’ve got a loyal following, fantastic content but where’s the money? See why affiliate marketing works for today’s top bloggers and is one of the most profitable revenue streams for online fashion publishers.
Moderator: Justin Livingston, Scout Sixteen @JustinLiv Scott Allan, Rakuten Linkshare @LinkshareBlog Aimee Song, Song of Style @AimeeSong Claire Sulmers, Fashion Bomb Daily @TheFashionBomb Kristin Ess, The Beauty Department @Kristin_Ess/ @TBDOfficial Joe Adolph, Nordstrom @JoeAdolph
3:05pm Break 3:15pm Keeping it Fresh: The Secrets to Blogging Longevity brought to you by Stylehaul The true test of a blogger lies in her content. How can she push herself further? What can she do to evolve and avoid losing the blogging momentum? From bloggers to editors, these panelist will share what they’ve learned throughout the years and how they’ve made their content sticky.
Moderator: Karen Blanchard, Where Did You Get That, @KarenBritChic Stephanie Horbaczewski, StyleHaul, @StyleHaulYT Susie Lau, Style Bubble @StyleBubble Jeannine Morris, Beauty Sweet Spot @BeautySweetSpot Leandra Medine, the Man Repeller @ManRepeller Andrea Lavinthal, People Style Watch @stylewatchmag Geri Hirsch & Erin Falconer LEAFtv
4:10pm Break 4:20pm The Evolution of Our Industry: What Does the Future Hold? Brought to you by PadSquad The final panel of the IFB Conference, we’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave.
Moderator: Rachel Seville, Pizza Rulez @resevillet Andrea Derricks, L2 Think Tank, @L2_ThinkTank Dan Meehan, PadSquad @PadSquadMedia Jake Gallagher, GQ Eye & Esquire.com, @Wax_Wane Liz Cherkasova, Late Afternoon @LateAfternoon Reesa Lake, Digital Brand Architects Mattias Swenson, BlogLovin, @BlogLovin
5:15pm Break 5:25pm Keynote with Katia Beauchamp, Co-Founder and Co-CEO of BirchBox. Innovator, business mogul, and trendsetter Katia Beauchamp has transformed the retail industry with Birchbox's leading discovery platform, proving that thinking outside of the box always pay off. 7:00pm Official IFBCON Afterparty at W New York Union Square, @whotelsnyc Let's be real - there is no better way to celebrate a full-day of blogging brainpower than mixing and mingling with your fellow IFBCON attendees. Find out all the details about the official after-party here or by following @whotelsnyc.
Day Two, February 7, 2013
8:30am Doors Open & Registration 9:15am Welcome by Founder & CEO Jennine Jacob @thecoveted 9:30am Workshop 1: How to take Great Photos For Your Blog brought to you by Lydia Hudgens Learn the tips and tricks on how to take the best photos and make your outfit photos stand out. Blurry, plain blog photos will be a thing of the past after taking this workshop. 10:15am Break 10:25am Workshop 2: Law of Fashion: A Blogger's Guide to Copyright and Trademark Law brought to you by Nicole Sallie Franklin, esq, at Thread Conscious. How can you protect your blog content in today's digital landscape? From videos to photos to editorial copy, take the right steps to ensure your content is used appropriately. 11:20am Break 11:30am Workshop 3: Affiliate Marketing Tutorial: How To Get the Most Out of Your Content brought to you by Rakuten Linkshare Imagine, making money off every photo and blog post you create and share. Now you can turn your blog's digital space into a money-making platform. 12:25pm Lunch: Be sure to stop by the Fibi & Clo table and receive a free pair of snazzy sandals. Get there soon though, there are limited quantities on deck (only 100 available). 1:15pm CEO Talk with Warby Parker's Co-Founder/Co-CEO Neil Blumenthal 1:55pm Break 2:05pm Workshop 4: Beyond Ads: New Ways to Monetize Your Site brought to you by Shop My Label Talk about a blogging business do! Discover the new ways (outside of ads and affiliates) that you can bring more money into your blog with the good folks at Shop My Label who will show you how it's done. 3:00pm Break 3:10pm Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad Everyone is talking about mobile but what can you, the fashion blogger, do to push your content to your mobile readers? Learn how to build better designs and adapt your blog content for mobile devices and get more from those readers. 3:55pm Break 4:05pm Workshop 6: Taking Control: How to Pitch the brands You Want brought to you by Bollare We’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave. 5:00pm Break 5:10pm Workshop 7: 5:10 Debunking SEO: What Fashion Bloggers Need to Know By Erika Miller The final panel of the IFB Conference, Erika Miller, who has consulted for Elle.com and Refinery29 will give tips and tricks on how you can build traffic to your blog. Also, if you are in town on Friday, February 8th and want to partake in a festive party with your fellow blogging pals, come on down to Schutz and IFB's party! From 5-7pm we will be handing out $50 gift cards to all attendees too. Note: the Schutz party is open to IFBCON ticket purchasers only. Buy your tickets by filling out the form below!
Also, because we like to take care of our loyal IFBCON attendees, we have an exclusive offer for ticket holders. Take an exclusive 15% off your room at W New York – Union Square throughout February. Located at the intersection of uptown and downtown, enjoy easy access to The Altman Building, Lincoln Center, Milk Studios, and all your Fashion Week destinations, IFBCON attendees should definitely book your room at the W New York - Union Square. Last but not least, we'll be kicking off fashion week with a cocktail party on Friday, February 8, 213 with Schutz Shoes. Cocktails, shoes AND fashion bloggers? Sign us up. More details to come! Buy your IFBCON tickets now and attend the ultimate fashion blogging event this February. Hurry, every IFB Conference has sold-out and we wouldn't you to be waiting out in the cold. Many thanks to our IFBCON sponsors who help make this extraordinary event possible! Booth sponsors: MailChimp, Bare Minerals, Frederic Fekkai, Monster Products, and Alex and Ani. Panel sponsors: Beso, Glossi, Bollare, Linkshare, StyleHaul, PadSquad, BlogLovin, Fibi & Clo. Gift-bag sponsors: Bare Minerals, Tide, Bollare, NYX Cosmetics, ghd North America, Solutions That Stick, People Style Watch Magazine, Boostcase, Poppin, Twistband, Vaunte and more to come.