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General Assembly London

Fast Tracking User Acquisition

General Assembly London

Friday, November 22, 2013 from 5:00 PM to 6:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to first five students
Ended £20.00 £1.15
Early Bird Ended £25.00 £1.28
Regular Ticket Ended £30.00 £1.40

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Event Details


Fast Tracking User Acquisition


Friday, 22 November
5 – 6:30 pm



This hands-on class aims to give you the knowledge and tools to acquire your first thousand customers. These customers will form the foundation for your startup, validating assumptions about your business and shaping your early product.


This session will cover:

  • How to choose your first marketing channels
  • Using customer acquisition to validate your business model
  • Getting your first paid search campaign live and effective
  • Paid social media and seeding a viral engine of growth
  • Using your first users for customer development.

This course is designed for anyone working in or running a new startup, anyone thinking of setting up a new startup, or anyone looking to hire marketers for their startup.


This is a beginner’s course. You should have a basic understanding of Lean Startup methodologies (e.g. reading The Lean Startup by Eric Ries).


Edward Davidson Photo

Edward Davidson 
Marketing Strategist
Forward Labs


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Fast Tracking User Acquisition? Contact General Assembly London

When & Where

9 Back Hill
EC1R 5EN London
United Kingdom

Friday, November 22, 2013 from 5:00 PM to 6:30 PM (GMT)

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General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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