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Fast Tracking User Acquisition

General Assembly

Wednesday, August 8, 2012 from 8:00 PM to 9:30 PM (EDT)

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Single Ticket Ended $30.00 $2.49

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Event Details

Fast Tracking User Acquisition 

Brittany Siegal, Marketing Manager, Betterment

Johanna Scott, Community Manager, Betterment

Wednesday, August 8th from 8:00 - 9:30 pm

Urban myth says that the most successful startups go viral – but any experienced entrepreneur knows there’s method to the myth, and that the company on the fast track to acquiring users is the surer bet. Your product might be just what the world wants, but without customers there’s no guarantee of success.

This course will cover marketing for startups with a focus on smart budgeting and measuring ROI.

Learn how to:
- Streamline your customer acquisition to make every penny in your lean budget count.
- Strategically select and attract the right brand partners for your startup.
- Discover the best channels for your brand.
- Budget for customers acquired, as well as how to measure the value of these customers over time.

Brittany Siegal is the Marketing Manager at Betterment. Numbers driven and frugal, she's acquired over 12K customers for Betterment at a Cost-Per-Acquisition of less than half of the industry average. A Wharton School graduate with a focus on marketing, Brittany previously managed a wide variety of marketing campaigns for consumer products, healthcare, and non-profit organizations.

Johanna Scott is the Community Manager for Betterment. Previously working on award winning PR and Social Media campaigns for clients in the lifestyle consumer category, she loves the satisfaction that comes from working at a startup. Johanna heads up Betterment’s content creation and promotion, community engagement, and PR outreach to drive site traffic, user acquisition, and shape the voice of the Betterment brand. 

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When & Where

10 E 21st St
New York, NY 10010

Wednesday, August 8, 2012 from 8:00 PM to 9:30 PM (EDT)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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