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Fashion Stories Radio - Free Open Meeting

The Thornhill Design Laboratory

Saturday, December 21, 2013 from 10:00 AM to 12:00 PM (PST)

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The Fashion Media Project

Luxury & Luxury Goods




Fashion Stories Radio


Open Meeting – Free!

Join us for show details, industry updates and 2014 plans.


Information and Registration:





Week 51 - Saturday, December 21, 2013

– 10:00 AM to 12:00 Noon


Free - Only 12 Tickets Available



Thornhill & Studio

Suite 223 / Conference Room 212,

Fremont Space Building,

600 North 36th Street,

Fremont/Seattle, Washington 98103




For Fashion Stories Radio, what’s on the air?


In general “Fashion Media Stories” will cover fashion business and fashion industry financial news. This profile will get better and will have greater detail as we meet, plow through our source materials, read the suggestions, leads and tips coming in by email and toss around input from meeting participants.


Depending on the allocated time per news segment and what would be pertinent to the main reporting in the script, we will consider: update bulletins; briefings, the up-to-date calendar; real editorial commentary and; programming promotions. We will always prepare for intelligent interviews of important guests.


Specific editorial for show Number 1, as led by our initial writers and research, is as follows:


Fashion Business News


Current Fashion and Style Trends


Individual Movers – Businesses, personalities and items


Related Government Offices


Fashion Bloggers




Events - Including our own


Publications we pay attention to…


In the future there will be cross-promotions to support our transmedia family and periodic creative specials.




The Meeting Is The Message / Continuity


The Fashion Media Project crew, driving an effort created by The Thornhill Design Laboratory, has spent more than 2 years evaluating possibilities to tie broadcast radio in with the fashion industry.


While building a full transmedia model, 2 options in the package were positioned as test vehicles.


The first is Fashion Bloggers Connecting “A Very Stylish Mixer.” This 2013 test has escalated from a simple kickoff to build connections and camaraderie with the fashion industry, to a full 2014 schedule of quarterly events and a possible travel club.


Next is our monthly radio show. With a crew of writers, administrative support, engineers, new media devotees and experienced producers, the 30-minute show will go into production in the next 30 days.


A series of 3 meetings has been arranged to guide our first audio recording to a total success.




The first was held Saturday, December 7, 2013. If nothing else, our meeting gave us a chance to introduce the stepping-stone approach we are taking on The Fashion Media Project.


Principal topics to cover in the exchange were: Research, Script, Digital Planning, Production, Distribution, On-Air, Administration, Hospitality & Assignments


We quickly learned that creating an environment where creative collaboration is natural is difficult to explain, much less to produce.




The second meeting occured Saturday, December 14, 2013.


This next option continued to discuss the initial services in audio production and post-production. We are members at Jack Straw Productions in Seattle. We have also entered into an agreement for continuing production with NPR West in Culver City, California. Other studios are being considered in New York City, Portland, Oregon and Washington, DC.


Having gained a bit from our first exploratory session, we opened with a brief description of how we see Transmedia, Radio and News.


With these points covered, our potential crew members, partners and sponsors better understood the roles of Producer, Administration, Sources, Crew and Facilities.


Five years ago, believing that starting small could be productive; I embarked on a study to see the combinations of interests between individuals and businesses in the fashion industry and contemporary communications properties. I desperately wanted to see where I could find an opportunity to build a cross-platform experience for the consumer – and now I am finally here.


The big picture starts with an overall design or, as we discussed in the first meeting, design thinking.


The simple model we are following is thus:


1. Get to know the marketplace


Read everything and talk to professionals in every level of the business. Visiting with fashion industry leaders, fashion education and fashion communications veterans in New York led to my creating the “Fashion Bloggers Connecting” series of “Very Stylish Mixers” in Williamsburg/Brooklyn.


2. Create an inventory - What Do You Hope To Produce?


The highest level on the Fashion Media Project list is to develop dedicated television programming based on fashion and fashion personalities. This could be a full digital television over-the-air channel or a block of syndicated shows.


The next step is to be a non-commercial radio show. With news, interviews, special calendar announcements and commentary, the 30-minute monthly will grow to be weekly and will be carried by individual stations, radio networks and online.


These two, and others, will be supported by a newsroom for the collection, processing and production of each element. I am now recruiting partners for this important task.


Now comes the fun…


3. Storytellers


Using the tools and the work flow schematic of Thornhill Digital Storytelling, the radio and/or television script can be deeply researched, produced, used in its traditional (studio) capacity and then repurposed as a straight printed document, a booklet or newsletter.


Fashion business and finance news stories must be based on the same creativity as a live theatre production. Interviews will be intelligent, without the naïve “gotcha” nonsense that sometimes muddies the airwaves.


By the way, The Thornhill Digital Storytelling seminars are now 5 years old. We have learned a lot and I will be happy to share.


In The Studio…


What we will bring to Jack Straw for the first show will be more of an essay than a traditional news script. Close your eyes and think of a well-researched and well-rehearsed two-person conversation.


Only the confirmed crew, on-air personalities and partners will join the producer in the recording studio to avoid distractions. The recording studio at Jack Straw is scheduled; with well-known, seasoned engineers standing by.




The research office is currently located in Fremont/Seattle, Washington. Our production studios are located in Seattle, Washington and Culver City, California.


We have interviewed potential remote sites for meetings, events, and remote recording sessions. Galleries, Museums and Design Centers are the most attractive.


Having a meeting or event at a remote location does not need to be huge. We can invite prospective players, partners, sponsors and radio guests to join us in the space gallery and accomplish a lot in an elegant setting – and record on-site.




The third and last meeting for 2013 nas been arranged for Saturday, December 21, 2013. We're meeting at 10:00 AM and ending at Noon.  The location is our office - in the conference room.


We are fully prepared to meet, introduce and talk with anyone about our vision for fashion media, developing a news and interview format, discussing on-air possibilities (both audio and video) and how it will all be promoted.


The presumed transmedia structure (can be a part of the conversation) includes Digital Television, Fashion Bloggers, Radio, Video Production, the Internet, Fashion Photography, the International market and seminars.


If we are indeed fortunate, it will look and feel like a production meeting. We expect members of the crew and new partners to be in attendance. Friends and supporters are also welcome.


This year-ending escape from "start" will be an opportunity for everyone to bring questions and suggestions to the production.


The Fashion Stories Radio crew will be prepared to talk about 2014 integrated marketing planning, including promotions.


Syndication possibilities will grow with continued information gathering, connecting with the necessary media parties and practice the continuity we have found to be so beneficial.


Digital Assets & Features


From beginning to end the production will be dependent upon a digital platform. Research for news stories is carried out with interactive digital tools. Scheduling, production and post-production have the benefit of state-of-the-art digital studios and equipment. For distribution, the shows will be captured, stored, aired and archived in a pure digital format. In syndication, the receiving stations will be consulted to be sure that all systems are synchronized from administration to delivery.


Technology purveyors have been interviewed to be sure that the horizon-bending professional and consumer electronics are being considered. Potential sponsors have expressed their admiration for the clean, efficient structure being assembled.


Secondary markets for “Fashion Stories Radio’ will be easier to access because of the comprehensive plan, diagram and digital technology-based flow.


Building the last layer of the landscape will require a solid team of design, technology and software professionals. This Saturday, the public is invited to discuss these projections, the models and the skills necessary to be a part of this crew.


Try this before the meeting…


Why Radio Needs Digital At Its Core ... Now

By Michelle Mariano

NetNewsCheck, October 31, 2013



HD Radio will be a primary ingredient in this mix.


If you are not familiar with digital radio, Digital Audio Broadcast, Hybrid Radio or HD Radio, try Ibiquity Digital at www.ibiquity.com or www.hdradio.com.


To be prepared for the rollout of Fashion Stories Radio, get to know the major players by going to Industry Links at www.radiomagonline.com/industrylinks/


Are You A 2014 Partner?


Thus far we have an Interim Producer, an Associate Producer for Administration, a Syndication Manager and starting soon, a contractor for Subscriber Technology and Digital Integration.


Additional positions will be filled in 2014. We expect the first to be confirmed On-Air Personnel, the Managing Editor, Project Research, News Writers, Editorial Research, Financial Planning, Partners & Sponsorship Relations and Marketing Planning.


Of course we can’t do much in the studio without our Recording Engineer, Post-Production / Music and a dedicated Distribution team.


We are well on our way with two partners. Now we can turn our attention to finding a Presenting Sponsor (1), Major Sponsors (3) and Support Sponsors (5).


Planning and production meetings have been amazing throughout 2013. Our conference room is perfect and many friends choose to respond to the weekly information by emailing their suggestions and concerns to thornhilldesignlab@hotmail.com. We continue to see research, editorial, connections, production, distribution, financial planning and facilities as the hot items in the general and specific discussions. We also see progress in our Technology Planning as we prepare the subscriber campaign for a paid membership base and sponsors for our Million Dollar Package.


Thanks. I hope to see you Saturday.


Andrew W. Thornhill

Interim Moderator




The Fashion Media Project

Luxury & Luxury Goods




A New Membership Structure Is Coming Soon.


A full subscription program will be created to provide listeners with connectivity to the show.


Those opting for membership, and therefore receipt of the program, will also have

events, audio specials and merchandise as a part of their membership.


And when is the launch?


The Fashion Media Project calendar is filled with exciting dates for meetings, celebrations,

productions and product launches. We are busy now and that will continue. Our “official”

launch has been changed to February 13, 2014 – Valentine’s Eve. Will you be there?




The Million Dollar Package


Research, writing and editing has to stand the entanglement of radio as a start

and various other media properties taking the hand-off of the baton and creating competitive

scripts, design, production and distribution for their own medium as well as maintaining

the high competitive and collaborative standard that we want to be known for.


1. A Digital Television Channel

2. The Fashion Bloggers Connection / “A Very Stylish Mixer”

3. Fashion Stories Radio

4. Video Production / The Fashion Business News

5. An Internet Channel / Events

6. A Fashion Photography Exhibit

7. International Everything and

8. A Transmedia Seminar.




The Fashion Media Project


Suite 223

Fremont Space Building

600 North 36th Street

Fremont/Seattle, Washington 98103



(206) 265-2279 - Cell


c/o NextSpace Los Angeles

9415 Culver Boulevard

Culver City, California 90232




Copyright © 1971 – 2013, Andrew W. Thornhill, All Rights Reserved




Have questions about Fashion Stories Radio - Free Open Meeting? Contact The Thornhill Design Laboratory

When & Where

Thornhill & Studio - Conference Room 212
600 North 36th Street
Seattle, WA 98103

Saturday, December 21, 2013 from 10:00 AM to 12:00 PM (PST)

  Add to my calendar


The Thornhill Design Laboratory

The Thornhill Design Laboratory



Communications Design



Inventory Details


(1) CATALOGUE: A Carefully Curated Presentation of Thornhill Design Laboratory Holdings


Offered in print, digital and display forms; details on processes and products, the master calendar and production schedules are provided.  Key elements of scheduling are automated to provide guidance in development of and integration with the Digital Landscape.


(2) The Thornhill Design Lab Salon


An inventory meeting: A weekly synopsis of everything connected to the Thornhill Design Laboratory.  Ongoing development includes Administration, The Digital Landscape, Database Management, Financial Planning, Editorial, Design Continuity, Integrated Marketing Planning, Partners & Sponsor Presentations.  We compare, set direction, project & package.  Presented in Fremont, an iconic neighborhood in Seattle; known as “The Center Of The Universe” by residents and neighbors.




(3) Thornhill Digital Storytelling (TDS)


TDS Digital Storytelling Documentary Proposal Seminars – Series & Special Events


TDS NEWS – Event Program, TDS NEWS Digital - http://digitalstorytellingseminar.blogspot.com/


Digital Media Devices




(4) The Fashion Media Project


Research, Events, Radio, Television, Tablets, Transmedia


The Fashion Bloggers Connection




(5) Thornhill Design Lab Workshop


Design Review / Kai Zen


What is design?  Aesthetics for inspiration, product development, financial planning and real-world


case studies are included - create using function and form.  Design efficient operations structures, work processes, digital networks, multi-platform media programming and manufacturing to proceed aggressively in the digital-led economy.  You will better understand and appreciate the talents of designers, storytellers, planners and artists.




(6) Bookstore, Learning & Production Studio


Schedule, Research, Documentation, Internet Presence


Facilities / Environment / Library


Book Sales / Bookstore / Digital Media Devices,


Client Services: Case Studies / Strategy / Extensions,


Product Development, Co-Productions








Andrew W. Thornhill







Andrew W. Thornhill,

All Rights Reserved


  Contact the Organizer
Fashion Stories Radio - Free Open Meeting
Seattle, WA Events

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