SALES & MARKETING
Instructor: Melanie Bozzo
Date: Monday, August 13, 2012
Workshop: 5:00pm - 7:00pm
Location: Youth Employment Services Head Office
Address: 555 Richmond Street West, Suite 711, Toronto, ON M5V 3B1
This workshop investigates the activities involved in taking a fashion line from the runway into customer’s closets. We will discuss the contents of a press kit, how to build your media list, address areas where you can reach the public directly, and how celebrity and influencer dressing and gifting can benefit a brand. We will also discuss how to approach various types of media, the lead times of when to pitch your event or product and how to use any garnered media attention to gain clients and customers.
Please bring a notepad and pen. A business plan template will be provided at the beginning of the workshop series. Please note, there is no late admittance once the workshop is in session.
Please note you must complete four of six workshops to be invited to exclusive sessions with industry experts, mentorship and to enter the Fashionista's Den for your chance to win $1,000 cash, a free TFI membership, and 50 hours of mentorship with industry experts. To sign up for all workshops, please visit: http://www.yes.on.ca/get-informed/yes-programs/passion-for-fashion/.
Contact: Gail McInnes
Tel: 416-504-5516 ext. 268