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Facebook Advertising Best Practices

The Social Media Society & The Art Directors Club

Tuesday, April 10, 2012 from 9:00 AM to 11:00 AM (EDT)

Facebook Advertising Best Practices

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ticket
Social Media Society and ADC members receive 50% off ticket price.
Ended $50.00 $0.00
Late Bird Ticket   more info Ended $100.00 $0.00

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Event Details

Facebook Advertising Best Practices

Jordan Franklin, Director, Social Solutions, Clickable

April 10th, 9:00am - 11:00am at The Art Directors Club

Learn everything you need to know about Facebook's latest marketing news and updates to understand what these changes mean for you and your social marketing strategy. By understanding the current Facebook ecosystem, you will learn how to drive maximum value from your social marketing spend and apply professional 'Best Practices' for your business and brand. 

By attending this breakfast session, you will learn:
  • The history of the Facebook's advertising platform. 
  • The future of Facebook Ads and Sponsored Stories. 
  • How to tap the full value of Facebook Pages, Insights, and Ads. 
  • How to Split-Test your Facebook Ads to maximize conversions.
  • Actions every advertiser, agency, and marketer must take now.

Breakfast & Check-In: 9:00AM

Session Begins: 9:15AM


A continental breakfast will be served.
ADC members and Social Media Society silver & gold members receive 50% off the ticket price.

Jordan Franklin

As Director of Social Solutions, Jordan wears many hats at Clickable. After functioning as an account strategist for both search and social accounts on Clickable’s Solutions team, Jordan managed the development of the Social Act Engine’s algorithmic approach to bidding and budgeting as well as executing the new Social Analytics Dashboard. A master campaign optimizer, Jordan has built and launched some of the most complex accounts for an impressive roster of clients. Jordan is deeply versed in the social advertising space and plays an important role as a thought leader, advancing Clickable’s product development to bring clarity and actionable insight to social advertisers, marketers, and agencies. Jordan is a graduate of Yale University with a Bachelors Degree in American Studies, specializing in 20th Century American Culture.

Have questions about Facebook Advertising Best Practices? Contact The Social Media Society & The Art Directors Club

When & Where

106 West 29th Street
New York, 10001

Tuesday, April 10, 2012 from 9:00 AM to 11:00 AM (EDT)

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The Social Media Society & The Art Directors Club

The Social Media Society is an association dedicated to the use of social media as a powerful communication channel and marketing platform.  our mission is to connect people: marketers, agencies, solutions providers and knowledge seekers through education and unique networking events.

We welcome all skill and interest levels and encourage collaboration. Social media works best when you are engaged!


The Art Directors Club is one of the most concentrated groups of creative talent in the world, and is a gathering place for leaders in visual communication. ADC Members share the vision of our founder, Louis Pedlar, who brought his colleagues in advertising together in 1920 to dignify their profession and judge advertising art by the same stringent standards as fine art. For 92 years ADC members have taken up Pedlar’s challenge by funding programs to Connect, Provoke and Elevate creative professionals around the world.


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Facebook Advertising Best Practices
New York, United States Events Class

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