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Extreme image performance without quality loss

Wednesday, April 2, 2014 from 7:00 PM to 10:00 PM (PDT)

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General Admission Ended Free  

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Event Details

Mehrdad Reshadi presents Extreme Image Performance without Quality Loss


7:00PM - Meet, Greet & Eat

7:30PM - Main Presentation

Followed by Q&A


 Big high-resolution images look great but are a big drain on web performance. Don’t resort to squashing image quality for speed. Modern browsers, image formats and best practices offer performance plus high quality. Topics include progressive and interlaced rendering, quality levels, new formats like Webp and JPEG XR, and how to interleave download and rendering across images on a page for speed.

We will cover the following topics:

- Understand JPG and PNG formats and the tradeoffs and differences in time to display for regular, progressive, and interlaced rendering

- Best practices for properly adjusting quality levels, safe removal of metadata, and lossless compression

- Understand the benefits, drawbacks, and major features of new image formats from Google (Webp) and Microsoft (JPEG XR)

- Mechanisms to interleave downloading and rendering of images across a page with multiple images or single images with splits.


Mehrdad Reshadi is a lead architect on the HTML5 technologies team at Instart Logic helping to improve web performance using HTML5 technologies. Previously he was a Senior Staff Engineer at Qualcomm working on a parallel JavaScript engine and mobile browser performance. He holds a Ph.D in Computer Science from the University of California, Irvine.


Yet again, big thanks to our friends at CoLoftAvesta, Cameron & Gang for hosting us!  Don't miss also their Coloft Academy -- a business and tech training curriculum for startups.

Coloft is a community and work space focused on empowering entrepreneurs,startups, & freelancers.


Instart Logic is setting us up with food and beverages so that we don't listen to a great talk on an empty stomach :)

Instart Logic provides the world’s first web application streaming network. It is the only application delivery solution with built-in intelligence that understands a web application and how the browser consumes it. Intelligent streaming allows users to interact almost immediately with a web page or application with only a partial download. This is especially useful for improving user experiences over wireless network connections. Instart Logic empowers online companies and SAAS providers to deliver current and next-generation rich web- and SAAS-based applications that dramatically boost user engagement, increase customer loyalty and drive new revenue streams. Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Sutter Hill Ventures, Tenaya Capital, and several notable Silicon Valley angel investors.


Television Four, located in the heart of Hollywood, is a broadband television programming and production company. TV4's mission is to feed your passion with great storytelling delivered to any screen, anywhere. TV4 are filming tonight's meetup.


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Have questions about Extreme image performance without quality loss? Contact the organizer

When & Where

920 Santa Monica Blvd
Santa Monica, CA 90401

Wednesday, April 2, 2014 from 7:00 PM to 10:00 PM (PDT)

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Extreme image performance without quality loss
Santa Monica, CA Events

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