Workshop Purpose

The workshop is designed for growers and small food producers looking to expand or diversify their direct marketing activities by taking advantage of the growing consumer demand for local foods and food-based experiences. Workshop topics will focus on the aspects of marketing fresh and valued-added products through farm shops, winter stands and farmers’ markets, and tourism outlets. Educators, Extension, agency, government and industry representatives looking to assist growers and small food producers should also attend. Workshop speakers will include a variety of academic and industry professionals.

Workshop Topics

Extended Season Market and Product Alternatives
Marketing: Target Customers and Promotional Strategies
Management: Best Practices and Realities
Assessing Profitability: Business and Financial Plans
Value-Added Products: Cottage Foods, Processing and Labeling Requirements
Business Ownership: Issues, Regulations, and Permits
Financing: Federal/Private Loan and Grant Programs

For further information, contact Kynda Curtis at 435-797-0444 or kynda.curtis@usu.edu. The registration fee of $30 includes all materials, as well as breakfast and lunch.

Funding for this project was provided by the Washington State University Western Extension Risk Management Education Center and the USDA National Institute of Food and Agriculture (NIFA).

Extended Season Marketing Opportunities for Farm and Food Products - Afton, WY

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