Exposing the Secrets of Advocacy & Online Engagement Through Social Media
Friday, November 1, 2013 from 8:30 AM to 11:00 AM (EDT)
CRAFT and the National Journal present...
When: Friday, November 1st, 2013
Where: The National Press Club, The First Amendment Lounge, 529 14th St. NW
Time: Breakfast: 8:30 a.m., Program: 9:00 a.m.-11:00 a.m.
RSVP: To attend RSVP by October 29th
Experts from National Journal will present lessons for the policy community from the First Wave of Social Media Adoption, their extensive year-long study. The presentation will address the following core social media challenges:
Identifying and recruiting digital influencers in the policy space
Developing a uniquely influential voice in social channels
Tracking and shaping the evolution of online movements
Motivating online advocates to meaningful offline action
Through this work, we will demonstrate how organizations can invest wisely in the new tools of advocacy to engage stakeholders and achieve policy outcomes.
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