San Francisco, California
London, United Kingdom
Join us on for an intriguing PR talk by the Dir. of Communications at 72andSunny (fmr. Senior VP of Communications at Deutsch LA & Director of Marketing at Yahoo)! Learn how marketers can utilize PR to maximum benefit, in a fun, lively atmosphere at this event hosted by the American Marketing Association Los Angeles.
Jeff Sweat will cover topics such as:
- Whether you know it or not, PR is built into the world we live in. Successful marketers are the ones who learn to tap into it.
- Make things shareable. No matter what you make, whether it’s a product or an ad, build PR into it.
- The lines between PR and social media are increasingly blurring. Learn how to use both.
- Make sure that your PR starts with a clear story about your company.
We look forward to seeing you at a fun night of PR talk over appetizers, beer and wine. There will be time to mingle and network before and after the presentation, so bring your business cards!
Jeff Sweat is Director of Communications at 72andSunny. Jeff learned about PR in his years as a journalist at the business and technology magazine InformationWeek, where he was pitched thousands of times. He gradually made his way over to the marketing side, including a stint at Yahoo! running the social media team for advertisers and agencies. He was most recently at Deutsch LA, handling public relations strategy for both the agency and its clients. His favorite recent project was Cannes Has Pizza, where Deutsch LA delivered pizza by scooters to drunk people at Cannes Lions and gave them an app to help them track it.
When & Where
AMA Los Angeles
The Los Angeles chapter of the American Marketing Association, adding local value to all the advantages of the AMA - oldest and marketers' most credible org.