Everything about Entrepreneurship that They Don’t Teach in School
Gary Hoover’s 4 hour workshop in entrepreneurial thinking for students
“Like drinking from a fire hydrant”
See the short video about this class at http://www.youtube.com/watch?v=dvNxJz2LYhk.
Who it’s for: Any student who is interested in learning about entrepreneurship, changing the world, controlling their own destiny, or becoming an entrepreneur (in the for-profit or non-profit world). And their friends and parents. It’s not for those who are satisfied, patient, lazy, or those who think they can’t have an impact on the world around them.
When: Same class repeated twice, two Saturdays in a row, August 6 and 13; 4 hours, 1 to 5 PM
Where: Khabele School Studio, Southwest corner of 7th and Rio Grande, a block north of the old Katz’s Deli and Opal Divine’s Pub on 6th street
Price: $50 per student (enrolled or enrolling in junior high, high school, or college, or homeschooled).
$100 per parent or adult.
Makes a great back to school or graduation gift!
Teacher: Gary Hoover. Gary became interested in business when he was 12 years old, went on to work on Wall Street picking stocks, head up strategic planning for a multibillion-dollar company, start the nation’s first book superstore chain, found the company that became Hoover’s and now employs hundreds here in Austin, and found two other startups, once of which failed (plenty of lessons there!). In recent years he has focused on teaching and helping other entrepreneurs (for customer comments on his courses, see http://hooversworld.com/archives/3713?day=Tuesday). He has over 180 new ideas for businesses, and comes up with more all the time. He has reviewed about 500 business plans in the last couple of years. He especially loves working with young people and helping them sort out the challenges of thinking like an entrepreneur. He also donated stock in his companies to his college, so today there is a Hoover House dormitory at the University of Chicago. For more on Gary, see http://hooversworld.com/gary-hoover .
Added benefits: Each attendee will receive a copy of Gary’s book, The Art of Enterprise, in PDF form via email after the class, a $10 value (see http://www.scribd.com/doc/25085990/The-Art-of-Enterprise-by-Gary-Hoover-January-2010 ).
And the winner of the day’s idea competition will get two free hours of Gary’s time for a one-on-one discussion of their idea and what steps to take next.
Some of the Key Ideas Covered in the Workshop:
Ø What is entrepreneurship?
Ø What is an entrepreneur? Might you be or become One?
Ø It’s about you and it’s about others, serving others and serving yourself.
Ø Entrepreneurship and entrepreneurial thinking applies to for profits and nonprofit, startups and giant companies, even schools and governments …
Ø The importance of passion
Ø The unique journey, there are no formulas or recipes to follow, …
Ø Entrepreneurs are grown, not born
Ø The idea of the yin and yang (s) of entrepreneurship
Ø What is wisdom?
Ø The importance of curiosity, lifelong learning, exploration and discovery
Ø The five ways we learn, key tools for entrepreneurs
Ø Entrepreneurial characteristics and attitudes
Ø Understanding others, seeing opportunities
Ø Find a need and fill it; wants and needs
Ø Understanding others, walking in their shoes, seeing through their eyes
Ø You may also be a customer, getting ideas from your own experiences
Ø There’s always a better way of doing things
Ø Seeing trends, seeing the future: demography, aging baby boom, Hispanic America
Ø Industries: it’s a service economy
Ø Geography: It’s a global world
Ø Learning from the past, studying the great enterprises and their leaders
Ø Thinking in new ways (seeing the big patterns, redefining things, deep innovation, grid thinking)
Making It Happen:
Ø Turning your idea into an enterprise, your vision into reality
Ø Becoming an expert on your industry and understanding the competition
Ø Importance of a clear vision
Ø Importance of a consistent vision
Ø Importance of a unique vision
Ø Role of business planning
Ø Making up the to do lists, compiling what you need to do when, and what resources you need
Ø Economics of the enterprise (“business model”) – how revenue, cost of goods, expenses, and investment relate to each other, the importance of Return on Investment (even for non profits!)
Ø The importance of productivity/efficiency, conservation of resources
Ø Creative financing
Ø Creative marketing
Ø Creative leadership and organizational culture
Your Ideas: Idea competition; winner gets free consulting: two hours with Gary
Ø Next steps in your education; other learning opportunities
Ø What books and magazines should you read?
Student of Business, Serial Entrepreneur, and Teacher of Entrepreneurial Thinking