Everyplay Webinar: Data and Game Design
San Francisco, California
London, United Kingdom
Data In Game Design
Live Data capture is still relatively new to the games industry and its often treated as a mythical art; something only ‘genius’ Data Analysts can understand. Don’t get me wrong these guys are a great asset (especially the genius ones) to make sure the insight you get is meaningful, but only the exceptional few will think like a game designer.
Increasingly as designers we are realising that games are a dialogue with our players; especially when we intend to build games as a service. Like any releationship we have to learn to listen to our partners. This means we have to build the tools to learn what players actually do in our game and incorporate the lessons we learn from what we discover about their play in an ongoing development process. However, we have to know what questions to ask as designers and be able to differentiate between Correlation and Causality as well as to understand Statistical Significance. Not least we have to understand what the data can't tell us.
In this Webinar, Oscar Clark, Everyplay Evangelist and author of the forthcoming “Games As A Service: How Free To Play Design Can Make Better Games” will talk about the how designers can use data capture to support the design process and how they can work with data analysts to make better games. This isn't just about getting commercial data but about listening to what your players really do, not just what they tell you. It's also about learning when you don't know best as well as when to ignore the data and to go with your own insight.
Join This Webinar To Learn
- The pitfalls of Data Capture
- How to ask the right questions
- Events, Parameters and References
- The Lore of Averages
- Hazard Analysis and Critical Control Points
NOTE: If you are interested in the recording and the presentation slides, but can't make the live webinar event, please use the new 'Recordings Only' ticket.
Presentations fill up quickly, so sign up before we run out of space!
Oscar Clark - Evangelist with Unity
Oscar Clark is an Evangelist with Unity Technologies specializing in design and user experience. A pioneer in social games services since 1998, he provided ‘vision’ for one of the first Online games communities (Wireplay - British Telecom); was global lead for games at Hutchison Whampoa (3UK) which included (perhaps) the first mobile in-App purchase; and was Home Architect for PlayStation®Home. Oscar is a regular columnist with such sites as PocketGamer.biz and Develop-Online and can often be found speaking at countless gaming conferences around the world.
About Unity Ads:
Unity Ads is arguably the fastest-growing video ad network today, delivering millions of dollars to developers each month. It’s trusted by top games and indies alike, including fan-favorite "Crossy Road" - earning millions of dollars solely with Unity Ads.