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Event Design Level 1 & 2 Training

The Next Step Events, Inc

Monday, November 14, 2016 at 7:00 PM - Tuesday, November 15, 2016 at 10:00 PM (PHT)

Event Design Level 1 & 2 Training

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ended PHP18,888.00 PHP472.20
Group Rate 3+1 Nov 14, 2016 PHP56,664.00 PHP1,416.60

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Event Design

The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models. It's a visual chart with elements describing an event's promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behavior changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.

This workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event model canvas, which is a strategic management template for developing new or documenting existing events and conference models.

Day 1: Level 1
#EventCanvas Basic skill set and awareness - Stakeholder awareness, analysis and behaviour mapping (Empathy Maps) and basic application of the #EventCanvas to articulate how the event can change behaviour of the stakeholders. Basic skills include ability to interpret and create an #EventCanvas Boundary box and discuss stakeholder needs.
Day 2: Level 2
Familiarity with the #EventCanvas as a User Interface - Prototyping and application of the canvas to discuss, prototype and make informed decisions using the #EventCanvas as a compass for the team to create impactful events with informed team team members having used the process previously. Application of the Event Simulator, a toolkit with facilitation cards to enable team collaboration on creating events using the  #EventCanvas.

1) Hands-on with the co-creator want to go deeper? You've come to the
right place.  Attendees learn by listening, doing and interacting.
2) Newest concepts and the freshest visual thinking.
3) How to use it for prototyping and how to implement it in your next event designs
We'll give you what you need to the grasp the methodology. Consider it for your organisation or your events, we’ll explore ways to integrate it into your process, and provide ample material to help you better articulate how your event designs create value to your stakeholders

• Learned about and applied a practical visual language and innovation
process to describe, challenge, and design high stakes events
• Appreciated powerful examples of event design, ranging from Fortune 500
companies to start-ups and social entrepreneurship ventures.
• Event Model Canvas Design Workshops help you tackle a core challenge of every organisation—creating compelling events that participants want to attend and that
create valued behaviour change for stakeholders.

Ruud Janssen

Ruud Janssen
Co-Founder Event Model Generation

Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is founder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events. He also manages TNOC |The New Objective Collective ; a creative collective of visual thinkers, moderators and specialists at the intersection of communication, technology and strategy.

Annaliza Laxamana

Annaliza Laxamana
First Certified Event Designer in Asia

A Master in Entrepreneur from Ateneo Graduate School of Business and the first Certified Event Designer in Asia which she took at San Diego State University.
In 1994 she established her first company Modern Ads & Promo Inc. a manufacturer of promotional products and creative marketing services and has been major partner of top 500 corporation. She also the founder of The NextStep Events Inc.  and because of her dedication and mission to events industry, she has been recognized and nominated for Industry Contribution Category at International Special Events Society (ISES)  Esprit® Awards(USA). Her passion and commitment to education are the main force for her new company, LEADimpact Asia Inc. A company committed to the growth and development, and empowerment of business professionals in the Asia-Pacific Region.


Anthony Back MD, Professor, University of Washington, Medicine/Oncology, Seattle, WA, USA, 

“The Event Canvas model is incredibly useful for designing conferences that will make a difference—it brings together a great deal of wisdom into a practical workspace!”

Abigail M. Ochoa, Junior Manager - Brand Activations, Smart Communications, Inc, Manila Philippines, 

“The Event Canvas gives you a clear perspective of your stakeholders, their objectives of the event and how you're arriving to meet those objectives. And there's nothing more important than efficiency and clarity when doing an event.”

Amanda Armstrong, CMP, Enterprise Holdings Director Corporate Travel & Meetings, San Diego, CA, USA, http://go.enterpriseholdings.com/

“The Event Canvas is a comprehensive, step-by-step process that leads you through event design wearing "stakeholder lens", so each decision reflects multiple views points resulting in desired outcomes.”

Ted Mooney, Sr. Director of Membership and Services, Internet Society, Reston, VA, USA, InternetSociety.org

“The Event Canvas process allows team innovation to emerge like no other training I've experienced. The event design solutions are imaginative, engaging, provocative and produce results. This process should be embraced not just by meeting planners, but business leaders who want real bottom-line impact from their event investment.”

Rate inclusive of the following: Certificate, Snacks & Lunch, Workshop Materials | Price: VAT Ex

Regular Rate:  Php 18,888 | Group Rate: 3+1


Cancellations seven (7) days before the workshop will not be honored. 70% of the total amount will be charged to your account if you fail to inform us of your cancellations before  the seven-day deadline. Cancellations should be in writing and emailed or faxed to marketing@leadimpact.asia .  Workshop participation may be transferred to another  person in the same company. This registration form, when completed, may also serve as  your billing invoice. All seminar fees must be prepaid.

Mobile# is optional but important in case we need toconfirm or inform delegates of urgent, last minute changes in case of emergencies (i.e., weather, speaker changes, etc).
 For replacements of participants, kindly inform the secretariat by emailing us at marketing@leadimpact.asia to prepare seminar materials.
Please reconfirm your reservation if you do not receive your billing or any confirmation thru email, call and SMS from us.

 For more information, call or email us at 02 400 8356 / 400 8547
or email us at marketing@leadimpact.asiawww.leadimpact.asia


Have questions about Event Design Level 1 & 2 Training? Contact The Next Step Events, Inc

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When & Where

Treston Advance School for Professional and Continuing Education
University Parkway District, 32nd Street cor. C5 Road
Bonifacio Global City
Taguig City

Monday, November 14, 2016 at 7:00 PM - Tuesday, November 15, 2016 at 10:00 PM (PHT)

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