Significant shifts are happening within the marketing landscape which are dramatically influencing how Chief Marketing Officers (CMOs) strategize and prioritize for success. While there’s lots of uncertainty, the only thing that is clear is that sticking to the status quo will likely result in failure.
Increasingly, CMOs must evaluate changing media, customer behaviors, technology platforms and talent to set their organizations up for success in the near-term future. And consider altering the way in which they promote their brands, incorporate new outlets, collaborate with their CTOs and create more dynamic and efficient marketing teams that drive results.
This event hosted by Chicago AMA and 1871 will bring together a forum of leading CMOs and academic partners to discuss how they’re addressing these changes including:
1) Digital disruption
2) Changing demographics and customer behaviors
3) Data-driven marketing
4) Content marketing and ROI
Panel will also discuss how the CMO role is changing to adapt to the landscape, increased collaboration with CIOs and CTOs, and share thoughts on talent/marketing organization implications and what they look for in hiring for their next gen teams.
Event will take place at 1871 in the Merchandise Mart from 6-8 p.m.; followed by a cocktail reception.
Tim Moran is currently the Editor in Chief of CMO.com by Adobe, the company’s thought leadership site for digital marketing insights, expertise, and inspiration for and by marketing leaders. He was among the team who founded the site more than five years ago. Prior to that, Moran spent 20+ years as editorial management in the B2B technology press, including EE Times, InformationWeek, and TechWeb.
Kim Feil President of the CMO Club – Chicago Chapter
Kim Feil leads in transformations by identifying profitable consumer, channel and marketing directions to tap unrealized competitive advantage. She has been a retailer, general manager, consultant and ecommerce leader in marketing, sales and strategy at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, Cadbury Schweppes and Frito-Lay, giving her a unique 360-degree and multichannel perspective.
As EVP, Chief Marketing and Strategy Officer for OfficeMax, she led marketing and innovation growth strategies for this $6 billion multi-channel retailer as it merged with Office Depot in 2013, including the national launch of its new business Services platform. As the first Chief Marketing Officer for Walgreens, she created a new marketing center of excellence to position the company as a leading community health and daily living destination for the company’s six million daily customers, delivering new retail, pharmacy, health and cause-based growth programs. The “ArmYourself” flu campaign earned the 2011 Grand Reggie and recognition as the 2011 top global retailer campaign by Oracle World Congress.
She has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, Consumer Goods & Technology and Diversity Journal magazines; dubbed a “futurist” by Fortune Magazine in its nomination of her to their 2011 “Executive Dream Team”; recognized by Advertising Women of New York in 2010 for “Changing the Game” and inducted into the In-Store Marketing Institute Hall of Fame. She is president of the CMO Club Chicago chapter, serves on the Global Retail Marketing Association Advisory Board and is active in the American Heart Association Go Red for Women campaign and the Network of Executive Women.
Rodrigo Sierra has a history of being a brand repositioning, media and public affairs expert with a proven record of developing innovative solutions. And now during a time of dramatic change with new healthcare legislation, he is tasked with re-aligning the organization, changing their brand purpose and marketing focus across all constituents.
With a distinctive and award winning career, Sierra has been instrumental in achieving meaningful results in high-profile corporate, media, government and regulatory positions. His brand & crisis management expertise and experience in strategy, policy and organizational issues have equipped him to create and implement proactive initiatives that effect positive change and sustainable impact.
Register now to learn more about the strategy Rodrigo is implementing for the American Medical Association to combat the seismic industry shift.
John Anton, Vice-President and General Manager, Valspar
John Anton started his career in sales at Nabisco, later became a strategy consultant for Kurt Salmon, and then spent eight years in marketing at Mars Petcare. In 2010, he joined Valspar to lead that company's shift from a largely private-label brand to one of the leading consumer paint brands in the U.S.
He is a frequent speaker with CMO Collective, on their Governing Body, ANA Marketing Masters and published in AdAge, Adweek to name a few.
Christopher Krohn, CMO and President, Restaurant.com
Restaurant.com President and Chief Marketing Officer Christopher Krohn oversees the growth and development of the nation’s largest restaurant deals site. With direct oversight of the company’s information technology and marketing teams, Krohn is focused on optimizing the consumer experience to drive the business and brand forward. A veteran e-commerce leader, Krohn has extensive experience scaling businesses and cultivating strong consumer-facing brands and teams.
Prior to joining Restaurant.com, Krohn served as the chief marketing officer and vice president of business development at Whitney Automotive Group marketing the business’ multiple consumer-facing brands. He also has served in key marketing leadership roles at Harrah’s Entertainment and the Chicago Mercantile Exchange, building consumer loyalty and brand equity.
Krohn marries his marketing skills with a background in information technology and strategy, and has done consulting work for Bain & Company, Hewitt Associates and Accenture.
Previously an instructor of computer science at Northwestern University and adjunct assistant professor of marketing at the Chicago Booth School of Business, Krohn holds a Bachelor of Arts degree from Northwestern University and an MBA from the University of Chicago.
Follow Chris on Twitter: @ckrohn1
When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the AMA connects with more than 7,000 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.