Enhancing the Customer Experience Through Social Innovation
Do you have a customer experience strategy in place? Shocking truth: Not many organizations the, and the ones that don’t are missing out.According to , 75 percent of consumers say they have spent more with a company because of a good customer service experience.
There’s good news: Technology has opened the floodgates towards delivering a customer-centric experience with your company brand.And smart companies are investing in Social innovation as a means to make their customers’ lives easier, gain loyalty and ultimately boost their sales.
At Chicago AMA’s Evening with an Expert event June 6, you’ll learn how a world-class iconic brand like Walgreens and emerging 1871 start-up Georama are revolutionizing their industries through customer-first innovations leveraging the power of Social Media.Featured speakers include:
•Zach West, Social Media Manager, Walgreens, who will discuss how Walgreens has launched innovative customer conveniences like Refill by Scan, new digital photo services, “Find Your Pharmacist” online features and an aggressive true-to-brand Social media strategy that’s made them one of the fast growing retailers in the country.Check out Zach’s interview with Heartland Mobile Council here http://heartlandmobilecouncil.org/summit/zach-west-walgreens/
•Nihal Advani, Founder & CEO Georama, an 1871 start-up named to Crain’s “Top Social Media Marketing Companies” and featured in TechCrunch, MSNBC and MarketWatch, is revolutionizing travel via their one-stop solution that lets travelers plan, book and share their trips using proprietary interactive/social map technology. Watch Nihal demonstrate his unique interactive map technology on YouTube http://youtu.be/JnZDJ1aPgJI
Join us to hear how both companies – large and small are fueling their growth and learn actionable best practices on developing a superior customer experience strategy through digital platforms and Social media.Plus mix and mingle with peers during the cocktail reception!
About our speakers
Zach West, Digital Manager, Walgreens
Zach West is a Social Media Strategist at Deerfield, IL-based Walgreens. Working within the company’s digital marketing team, he is responsible for social media strategy and planning, as well as integrating social media into Walgreens’ many consumer-facing initiatives. Prior to his current role, West joined Walgreens as an Email Programs Analyst and most recently worked with the Promotional Planning team managing Walgreens Photo’s online marketing. West has a B.S. in Economics from Purdue University. In November 2012, he was named 2012 People to Watch by Shopper Marketing Magazine.
Nihal Advani, Founder & CEO, Georama
Nihal Advani is an experienced digital marketer, globetrotter, and Founder & CEO of Georama. Originally from India, he spent his teenage years as an internationally ranked tennis player before moving to the United States to play D1 college tennis. While at Stony Brook University in New York, he interned at Google. After graduating at the top of his class with a BS in Marketing, he joined Microsoft where he spent five years in various marketing and data roles across Search (Bing) and Display, including as Program Manager for the Microsoft Media Network.
Since launching in July 2012 Georama has seen great progress, and earlier this year was selected by Crain’s for the Best Use of Facebook in Chicago.
Register for the event here http://www.eventbrite.com/event/6192167941/eorg
When & Where
The Chicago AMA is the only organization that brings together all marketers, across all specialties, to collaborate and inspire one another.
The Chicago Chapter of the AMA connects with more than 7,000 marketing professionals represents a multitude of businesses—both B2B and B2C and across industry segment—as well as marketing educators and a broad range of nonprofit organizations.