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Evaluating Social Technologies: From Chaos to Strategy


Thursday, March 24, 2011 from 7:30 AM to 10:30 AM (EDT)

Evaluating Social Technologies: From Chaos to Strategy

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Event Details

Social marketing technology solutions are everywhere these days—measurement tools, website platforms, and mobile and social networks. Many marketers find the volume of the solutions and the ever-changing landscape to be overwhelming and have a difficult time sorting through all of the chaos and noise.
This event will feature speakers from three perspectives to help marketers make sense of it all. The agency perspective will explain how an agency evaluates their technology partners; a peer-to-peer perspective will feature a marketer who will discuss best practices and their experience of choosing technology partners; and a vendor perspective will include a discussion about what questions you should be asking when evaluating/selecting a technology partner.

Registration will begin at 7:30, and the program starts at 8:00am sharp. We'll get you out of there by 10:30.

The Moderator is:
Scott Kiekbusch, Director of User Experience, Digital Influence Group (@adjustafresh)

For over fifteen years, Scott has been crafting user experiences and interactive marketing strategies for small and large businesses alike. With a background in interactive design, information architecture & user interface (HTML/CSS/JS) engineering and a focus on building compelling and intuitive user experiences, Scott has designed a variety of enduring, dynamic and measurable websites, applications and social media marketing engagements.

Panelists include:

Janet Aronica manages the oneforty commmunity. She writes for oneforty's blog and for her own social media blog. oneforty connects businesses -- brands, SMB’s, Fortune 500 companies, agencies -- to the tools they need to use to coordinate and optimize their social media efforts in their organizations. Likewise, oneforty serves as a discovery engine for the tools themselves, generating leads from an engaged and knowledgeable business audience.

Zach Hofer-Shall is a leading expert on social intelligence: the technologies, services, and strategy of using social media data to inform customer insight. Prior to joining Forrester, Zach was a social media consultant at a UK-based marketing firm, where he developed a social media monitoring tool and ran the social media strategy service. His work involved building and advising on corporate blogs, planning social media marketing campaigns, developing corporate social media strategies, and driving social media monitoring initiatives.

Kathy O'Reilly produced nationally-syndicated TV talkshows and magazine format TV news and entertainment programming for 15 years before moving over to the Internet in 1999. She developed and directed all PR, social media strategies, corporate communications and media relations at Lycos. She currently oversees social media strategies and outreach and manages traditional media and analyst relations at Monster.com, the leading job search matching engine & online global career/recruitment web site.

Ben Boardman handles business development for Sysomos, a Marketwire company. Boardman has worked at Marketwire for nearly five years and has expertise in traditional PR, Search Engine Optimization, and Online Brand Intelligence. Marketwire’s product, Sysomos, is an innovative tool that allows businesses to provide instant and unlimited access to all social media conversations to quickly see what’s happening, why it’s happening, and who’s driving the conversations.

Please use the hashtag #SMCBoston for all tweets about this event. Please tag all blogs, podcasts, vlogs, and photos of this event with the keywords smcboston and socialmediaclub.

Also, if you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!

When you sign up for this event, your name, company and URLs may be shared on the event page. All other information, including email, is not shared.

Attendees and speakers may be photographed, audio-taped or video-taped at any time; by signing up, you consent to having your photograph, voice or video appear online.


Getting There:

The event will be held at the CIC on the 5th Floor. The official address is:
Cambridge Innovation Center, 5th Floor
1 Broadway, Cambridge, MA 02142
(617) 758-4200

The CIC is conveniently located in Kendall Square right across Broadway from the Red Line MBTA stop. Parking is available on the lower floors of the building for both residents and visitors.





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When & Where

Cambridge Innovation Center
1 Broadway
Cambridge, MA 02142

Thursday, March 24, 2011 from 7:30 AM to 10:30 AM (EDT)

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Mzinga is the leading provider of social intelligence solutions, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

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Evaluating Social Technologies: From Chaos to Strategy
Cambridge, MA Events Networking

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