Essential Tactics for Product Management in Game Design
Monday, November 18th from 7:00pm-9:00pm
Paul Chong, ,
How does Candy Crush achieve more than 100 million monthly players and make over $1 million a day, while similar games launched at the same time fall into obscurity? The answer lies in the game's product strategy.
This class will provide a comprehensive overview of the ‘secrets’ to game monetization and growth. We'll discuss product management in gaming, how to build virality and monetization into a game, and how to flawlessly execute at each stage of the product development life-cycle.
PREREQS & PREPARATION
This class is intended for people with a background in gaming who want to become a gaming PM or learn the business of the industry. Gamers from all backgrounds are welcome.
Come prepared to participate, as this class will be interactive!
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