Putting the content into content strategy –
effective writing for interactive media
Quick question: Have you ever been to an atrocious website for a subject that really interests you? Yeah, probably. And you probably forgave the brain-dead structure and dilettantish design. Why? Because the content was interesting/relevant/useful/entertaining.
This is why the Nobel Prize for literature doesn’t go to the designer of the dust jacket. It’s also why content remains the single most important element in most on-line UX projects. After all, without good content, even the best content strategy will fail.
In just four idea-filled hours, Eric will show you how to create findable, scanable, skimable, and readable on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates. Topics include:
- why writing for the web is different (basic observations and hard facts)
- navigation (labels, not graphics)
- shared-reference building (getting folks on the same mental page)
- descriptions (core content)
- contextual navigation (locally relevant links)
- convenience text (alt texts, pop-ups, FAQs, and instructions)
- information architecture (from a content-provider point-of-view)
- responsive content (from a reader and device point-of-view)
- landing pages and conversion funnels (so you win customers)
- metadata (machine-readable keywords, titles, and descriptions).
Eric won’t teach you how to un-mix your metaphors (if you’re a lousy writer, this is not the workshop for you). But if you’re already a decent wordsmith, here’s how you can take your talent to screens large and small. And Eric will also kill off a bunch of myths about what works and what doesn’t, and give you the tools needed to enjoy online success.
Eric Reiss, the celebrated author three books, including the recently published Usable Usability: Simple Steps for Making Stuff Better -- now available on Amazon. Eric is a world-renowned expert on writing for interactive media.
Eric Reiss has been meddling with service- and product-design projects for longer than he cares to remember. Today, he is CEO of The FatDUX Group, an international user-experience design company headquartered in Copenhagen, Denmark. Eric has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on the advisory boards of several universities and institutes in both Europe and the United States. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by 1000s of developers and companies around the world.
Please note that a light breakfast and refreshments will be available to attendees.
This workshop will have a limited number of attendees so be sure to RSVP now.
Aslo see the related workshop on Usable Usability - Lean UX Startts Right Here on Oct. 13.
We would like to thank our venue sponsor, NextSpace, for their generous donation of the venue space.
Related topics: User Experience, UX, Usability, Interaction Design, Mobile Design, Startups, Startup, Workshop, Lean UX, Los Angeles, Santa Monica, Culver City, writing, content strategy, Interactive Media, Interactive
When & Where
The Los Angeles User Experience Meetup group is the largest UX Meetup group in the U.S. The group provides the opportunity for the best thought-leaders in the field to share their groundbreaking ideas with the community. Our programs are must-attend events for the Silicon Beach and SoCal UX communities.