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Fall 2012
Athena Leadership Labs for Barnard Students

Our leadership development workshops are specially designed to teach you to be compelling speakers, strong negotiators, effective managers and more.

(ENT) Startup Fundamentals- Storytelling (through Comedy): The Most Important Skill to Succeed in Business

Athena Center for Leadership Studies

Tuesday, March 4, 2014 from 6:30 PM to 8:30 PM (EST)

(ENT) Startup Fundamentals- Storytelling (through...

Registration Information

Type End Quantity
Startup Fundamentals
It is not necessary to bring a ticket(s) to the actual event. Athena Leadership Labs are currently only open to Barnard College students.
Ended Free  

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Event Details

Startup Fundamentals - Storytelling (through comedy): The Most Important Skill to Succeed in Business

Entrepreneurial spirit is something that can and does flourish at any time and for many reasons. If successful startup founders of the last 20 years are any indication, then the most critical skill you’ll need to start a venture is your ability to build lasting professional relationships by crafting and telling stories that inspire people to action.

Do you think you need an MBA to start a business or NGO? Or that you have to code proficiently or have a few years of corporate experience under your belt first?  Do you need years of expertise to attract resources to your cause or passion? This workshop shows none of the above has to be true to pitch a business, idea, or cause successfully. Pluck, entrepreneurial spirit, and the art of storytelling may be the magic formula—for budding entrepreneurs and for anyone interested in conveying their passion to an audience. Beyond that, who doesn't love the opportunity to practice incorporating comedy and performance to hold the attention of an audience?
This workshop will cover:

  • Speaking with charisma, including tips and tricks to combat nervous habits and exude confidence instead
  • How to take risks and command attention
  • Brainstorming and exploring out-of-the-box, creative and unexpected tactics to persuade any audience 
  • Using comedic timing that will help you charm the pants out of anyone you’re pitching to
  • Using storytelling & public speaking  to effectively communicate, inspire trust, & build lasting relationships


Alli & Jen are co-creators of Blogologues and Co-Creative Directors of Lively Productions, a nonprofit arts organization that explores the influence of new media on storytelling, with a focus on promoting women’s voices. Allison and Jen co-conceived, produced and performed in Blogologues beginning in May 2011, and have subsequently created and performed in fifteen new versions of the show throughout lower Manhattan. Blogologues has been featured in Time Out New York (“Your Perfect Weekend”, print + online, April & November 2013), The New York Times (Aug. 2013 Critics’ Pick), CBS (5 best things to do in NYC), The Guardian, Mashable, The Huffington Post and more.

They have created content for brands such as The Guardian, Mashable and Time Out New York, and lead comedy + public speaking workshops for companies and student groups. They’ve spoken and performed at conferences nationwide, including SXSW, the ArtsTech Unconference, and TheLi.st Summit. Alli and Jen both graduated from Yale University and have been members of Actors’ Equity Association since 2006.

Have questions about (ENT) Startup Fundamentals- Storytelling (through Comedy): The Most Important Skill to Succeed in Business? Contact Athena Center for Leadership Studies

When & Where

Barnard College Diana Center Room LL104
3009 Broadway
New York, New York 10027

Tuesday, March 4, 2014 from 6:30 PM to 8:30 PM (EST)

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Athena Center for Leadership Studies

The Athena Center for Leadership Studies was established in fall 2009 and is dedicated to the advancement of inspired and courageous women leaders around the world.  

When more women are leaders, we change society’s understanding of what a leader looks like, how they operate and how they respond to social, political and economic needs.  When more women are leaders -- particularly when they are powerful, visionary and strategic ones -- then communities and organizations are more innovative, productive and successful. When more women are leaders, we raise the aspirations of women and girls around the world.
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(ENT) Startup Fundamentals- Storytelling (through Comedy): The Most Important Skill to Succeed in Business
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