Enchantment: Segmenting your market using forecasting and narrative.
Thursday, January 31, 2013 from 6:00 PM to 7:00 PM (WET)
San Francisco, California
London, United Kingdom
You: Thinkers and do-ers from all walks of professional life.
What? You’re trying to figure out how to really drive adoption!
How? Segment your market to find those most likely to buy.
Sounds easy? It's not, but it can be relatively painless.
When a company first brings it’s solutions to market it needs to find the early adopters, those who will help develop the market for you by being evangelists
for your product/service and spreading the word. Welcome to the concepts of segmentation and enchantment!
Nearlab invites you to an intense and entertaining 1 hour workshop real-life case study to understand how to use forecasting and narrative tools to discover the needs of your customers and how they make decisions. These insights will allow you to determine which groups of customers are best suited to your offerings and how to pivot your product/service to better meet the needs of its selected segments and outperform competition.
The workshop will be facilitated by Crystal Campbell (Nearlab) and Diogo Terroso, of Lean UX Portugal. Diogo thinks, creates and develops interactive experiences as an user experience consultant, interaction designer and creative technologies professional. Crystal is currently an MBA student on the LisbonMBA (a partnership with Catolica, Nova and MIT Sloan).
Space is limited to 16 participants in order to ensure an intimate workshop. Participants are required to bring pens, pencils and a great attitude. No computers are required.
The workshop is free to attend, but all materials will remain the property of Nearlab. If you would like a copy of the workshop materials, bring €15 with you.
Workshop ministrado em Português e Inglês.
When & Where
facilitated by Crystal Campbell + Diogo Terroso
Crystal Campbell and Diogo Terroso facilitate workshops for the conception of future products and services. By utilising the combined intelligence of the participating group and 'learning together by doing' practices, including a hybrid mismatch of facilitated brainstorms, curated problem solving exercises, experience-based-learning, storytelling, case methods and physical prototyping sessions. The results is the rapid generation of valuable, tangible outcomes available for all participants future use. Expect the unexpected.