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Employing Visual Content for Compelling Storytelling - DC

PR Newswire

Tuesday, April 22, 2014 from 8:15 AM to 12:15 PM (EDT)

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DC Event Attendance Ended $30.00 $0.00

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Event Details

Employing Visual Content for Compelling Storytelling

The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification – a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming this information, few resources exist that are as powerful as visual, multimedia content. 

Through insightful presentations this forum will highlight how leading organizations and thought leaders are leveraging visual assets and a variety of multimedia services to garner higher visibility, spark interaction, generate leads and build loyalty. The conversation will explore how the use of visuals and story driven, multimedia content developers and brand ambassadors are going to play an even deeper role in how businesses and organizations create experiences with their audiences throughout the buying cycle.

Speakers:

Stacy Bowman-Hade
Director Public Relations, Local Stakeholder Engagement
Sodexo

 

 

 

Kevin L. Rettle
‎Director of Marketing, Insight, and Innovation
Sodexo

Russ Rader
Senior Vice President, Communications
Insurance Institute for Highway Safety

Ryan Smedstad
‎Director, Creative Services
Penske Truck Leasing

Larry Gamache
Director, Communications
CARFAX

Amanda Ponzar
Director, Communications
United Way Worldwide

Peter LaMotte
Senior Vice President & Chair, Digital Communications Practice
LEVICK

Andrew McClellan
Senior Vice President
Fleishman-Hillard

Michael Pranikoff
Global Director, Emerging Media
PR Newswire



Location:
American Institute of Architects
1735 New York Avenue NW       
Washington, DC 20004

For additional information, please e-mail events {@} prnewswire.com.

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When & Where


American Institute of Architects
1735 New York Avenue NW
Washington, DC 20004

Tuesday, April 22, 2014 from 8:15 AM to 12:15 PM (EDT)


  Add to my calendar
  News and Updates
2014-04-03 13:41:36

Sponsors

The National Capital Chapter of the Public Relations Society of America represents many of the top leaders in the PR field and is the essential network for PR practitioners in the Washington, D.C. area. PRSA-NCC is the largest and most active PRSA chapter in the nation – with more than 1,500 members and 50-plus events each year. PRSA is the world's largest organization for public relations professionals with nearly 32,000 professional and student members.   We encourage you to learn more about our Chapter at www.prsa-ncc.org. Follow us on www.twitter.com/prsa_ncc, watch our videos http://www.youtube.com/user/PRSANCC, connect with us on Facebook and read our blog: The PRSA-NCC Blog.



The International Association of Business Communicators (IABC) provides professional development and a network to help advance your career. We are directors, managers, senior executives and business owners – all with a passion for and commitment to continuing professional development in the field of communications. IABC/DC Metro is the largest IABC chapter in the United States. Members include professionals from major corporations, government agencies, communications and PR firms as well as independent consultants and writers. Learn. Grow. Connect. Succeed. Join IABC/DC Metro for our monthly meetings, happy hours and special events. http://www.iabcdcmetro.org/


Washington Women in Public Relations (WWPR) is a vital resource for communications professionals in metropolitan Washington, D.C. With a thriving membership base and a slate of highly anticipated annual events, WWPR is committed to delivering outstanding professional development, networking, marketplace positioning, and leadership opportunities to area communicators.

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