" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

Emerging Practice Seminar


Friday, April 29, 2011 from 8:30 AM to 4:45 PM (CDT)

Emerging Practice Seminar

Ticket Information

Ticket Type Sales End Price Fee Quantity
Emerging Practice Seminar
Includes registration fee and lunch for those who can attend the lunchtime session.
Ended $45.00 $0.00

Share Emerging Practice Seminar

Event Details

2011 Emerging Practices in the Arts Seminar

April 29, 2011

University of Chicago Gleacher Center

450 N. Cityfront Plaza Dr., Chicago, IL 60611

Room 200

8:30 a.m. - 4:45 p.m.

This event is hosted by CultureLab, a new joint-initiative between the Cultural Policy Center at the University of Chicago, and a consortium of leading arts consultants from the U.S., U.K., and Australia. CultureLab's Emerging Practice Seminar is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.

Each year, two practice areas are selected that represent important developments for the arts field. This year’s program will focus on:  

  • Uses of technology in audience engagement
  • Revenue management and dynamic pricing

The discussion of each topic will feature several case studies drawn from arts organizations from Chicago to Sydney.

Also, a lunchtime session will include a live debate on the role of mobile devices in theaters and museums, featuring Martha Lavey, artistic director of Steppenwolf Theatre Company, and Alan Brown, Principal at WolfBrown.

A flat $45 fee gives you access to the morning, lunchtime, and afternoon sessions. Lunch is provided at no additional cost if you register for the lunchtime session. Space is limited, so please register early.



8:30 am Check-In
8:45 Welcome and Introduction


Morning Topic: Uses of Technology in Audience Engagement

9:00 Topic Introduction (Tim Roberts, ARTS Australia)

Case Study Presentations (subject to change):

  • Layered Arts Experiences
    Engaging audiences with real-time interpretive content
    Presenter: Alan Brown, WolfBrown
  • Tweet Seats 
    Engaging audiences through Twitter inside and outside of venues
    Presenter: Vicki Allpress Hill, The Audience Connection
  • Mobile Interaction: adding content and context
    Engaging audiences and visitors through QR codes and mobile apps
    Presenter: Ron Evans, Groupofminds
  • Uses of Foursquare and Other Geolocation Technologies
    A study tracking 76 nonprofit theatres on Foursquare in the past year and a half, and several mini case studies
    Presenter: Devon Smith, 24 Usable Hours
  • Innovative uses of blogging to engage audiences in new work
    Presenter: Thomas Wickell, Marketing Director at Malmö Opera, and Roger Tomlinson, Baker Richards and Roger Tomlinson Limited.
  • Best practices in uses of video content to attract and engage audiences and visitors
    Presenters: Linda Garrison, Director of Marketing & Communications at Steppenwolf Theatre, and Thomas Weitz, Digital Assets Manager at Steppenwolf Theatre

30-minute Roundtable Consultations with Presenters

Participants have an opportunity to follow-up with the presenters on any of the six topics/case studies at informal roundtable discussions.

11:15 Break
11:30 Synthesis Discussion on Uses of Technology in Audience Engagement
12:00 pm
Lunch Break


Lunch Topic: The role of Technology Devices in Theatres and Concert Halls


A live debate between Martha Lavey, Artistic Director of Steppenwolf Theatre Company, and Alan Brown, Principal, WolfBrown.  Moderated by Roger Tomlinson, Associate of Baker Richards and Managing Director of Roger Tomlinson Limited.

As a field, we are grappling with serious issues surrounding the sanctity of the audience experience.  What are the limitations of audience interaction and engagement during arts experiences?  Are we undermining the art forms by inviting audience members to Tweet?  Does art speak for itself, needing no mediation or embellishment, or should we provide audiences with more and more interpretive assistance, and allow them to photograph, remix and react in real-time?


Afternoon Topic: Revenue Management & Dynamic Pricing

1:30 Topic Introduction (Tim Baker, Baker Richards)

Case Study Presentations (subject to change):

  • Chicago Symphony Orchestra revenue management case study
    Presenters: Kevin Giglinto, Vice President for Sales and Marketing at the Chicago Symphony Orchestra, and Philippe Ravanas, Chairperson of the Arts, Entertainment and Media Management Department, Columbia College Chicago
  • Sydney Opera House 
    Presenter: Tim Roberts, ARTS Australia
  • Goodman Theatre – emerging thoughts on dynamic pricing
    Presenter: Lori Kleinerman, Marketing & PR Director at Goodman Theatre 
  • Center Theatre Group and its use of audience zoning to maximize revenue
    Presenter: Tim Baker, Baker Richards
  • Auditorium Design & Its Ability to Affect Income  
    Presenter: Duncan Webb, Webb Management Services
  • Presenting Dynamic Pricing Online
    Presenter: Debbie Richards, Baker Richards

30-minute Roundtable Consultations with Presenters

Participants have an opportunity to follow-up with the presenters on any of the six topics/case studies at informal roundtable discussions.

3:45 Break
4:00 Synthesis Discussion on Revenue Management & Dynamic Pricing
4:30 Wrap-up


Day ends at 4:45pm

Have questions about Emerging Practice Seminar? Contact CultureLab

When & Where

Gleacher Center
450 North Cityfront Plaza Drive
Room 200
Chicago, IL 60611

Friday, April 29, 2011 from 8:30 AM to 4:45 PM (CDT)

  Add to my calendar



CultureLab is a partnership between an informal consortium of arts consultants and the Cultural Policy Center at the University of Chicago. It was formed to break down the silos of research, policy and practice, and create a new capacity and approach to tackling challenging issues.

  Contact the Organizer
Emerging Practice Seminar
Chicago, IL Events Conference

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.