San Francisco, California
London, United Kingdom
This course will provide an overview of key concepts of email marketing, with the goal of empowering participants with the tools and tips they need to implement or improve their email marketing strategy. During the course we will primarily utilize MailChimp* (mailchimp.com), however we can also discuss other email services providers depending on participants needs.
Expected Length: 3-4 Hours
Participants should have their own laptop, for hands on activities. It is also recommended that participants have a www.MailChimp.com account and a sample list of subscribers in a spreadsheet.
Hour 1: Developing Your Strategy and Growing Your List(s)
Defining Your Goals and Audience
Picking an Email Service Provider
Staying CAN-SPAM Compliant
Managing and Growing Your List(s)
Hour 2: Implementing Your Strategy and Reaching Your Subscribers
Designing Your First Campaign
Determining Campaign Content and Frequency
Setting Up A/B Tests
Testing and Scheduling Your Campaign
Hour 3: Data Analysis, Performance Improvements, and Other Helpful Tips
Comprehending Email Metrics
Iterating to Improve Campaign Performance
Using Merge Tags Effectively
Integrating with Other Services
Sending Transactional Email
have own laptop
- have a MailChimp account set up prior to arrival
About The Instructor:
Sean T. Walsh has extensive experience dealing with the intersection of community and technology. Prior to starting Crowd Communications Group, he was responsible for email marketing and digital communications for two medical education organizations. In his roles at these companies, Sean oversaw the marketing and delivery of hundreds of courses and managed complex email marketing strategies for various brands.
In 2012, Sean founded Crowd Communications Group to help organizations improve their digital strategies and grow their online communities. He consults on email marketing strategy and develops custom web solutions using the Drupal and WordPress content management systems.
Sean is an active member of the New Jersey Drupal and WordPress communities. He is always looking for new opportunities to learn about new technologies and share his experiences.
*Please note that Crowd Communications Group is part of the MailChimp expert directory, and acts as an independent third party who is unaffiliated with MailChimp.
When & Where
Coworking merges office space with a built in professional network. Mix in a healthy dose of monthly meetups, workshops, and events specially tailored to help entrepreneurs and freelancers grow their companies and you have much more than a typical office space.
Far too many freelancers and entrepreneurs are isolated in the confines of their own home and are forced to organically build their network from the ground up. Coworking solves this problem by offering a built in professional network.
Through the experience of informal collaboration and an abundance of resources, you can look forward to growing as an individual, a company, and a community each and every day at Cowerks.