Skip Main Navigation
Page Content
This event has ended

Email Marketing with MailChimp

Cowerks

Saturday, January 25, 2014 from 9:00 AM to 12:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission Ended $25.00 $2.37
All Day Pass
Admission to the rest of the day's workshops: How to Use Twitter to Make an Impact for Your Business (12:30pm-2:30pm) Successful Selling Techniques for Etsy (3:30pm-5:30pm)
Ended $60.00 $4.29

Who's Going

Loading your connections...

Share Email Marketing with MailChimp

Event Details

Course Details:

This course will provide an overview of key concepts of email marketing, with the goal of empowering participants with the tools and tips they need to implement or improve their email marketing strategy. During the course we will primarily utilize MailChimp* (mailchimp.com), however we can also discuss other email services providers depending on participants needs.

Expected Length: 3-4 Hours

Participants should have their own laptop, for hands on activities. It is also recommended that participants have a www.MailChimp.com account and a sample list of subscribers in a spreadsheet.

Agenda:

Hour 1: Developing Your Strategy and Growing Your List(s)

  • Defining Your Goals and Audience

  • Picking an Email Service Provider

  • Staying CAN-SPAM Compliant

  • Managing and Growing Your List(s)

Hour 2: Implementing Your Strategy and Reaching Your Subscribers

  • Designing Your First Campaign

  • Determining Campaign Content and Frequency

  • Setting Up A/B Tests

  • Understanding Segmentation

  • Testing and Scheduling Your Campaign

Hour 3: Data Analysis, Performance Improvements, and Other Helpful Tips

  • Comprehending Email Metrics

  • Iterating to Improve Campaign Performance

  • Using Merge Tags Effectively

  • Integrating with Other Services

  • Sending Transactional Email


Prerequisites:

  • have own laptop

  • have a MailChimp account set up prior to arrival


About The Instructor:

Sean T. Walsh has extensive experience dealing with the intersection of community and technology. Prior to starting Crowd Communications Group, he was responsible for email marketing and digital communications for two medical education organizations. In his roles at these companies, Sean oversaw the marketing and delivery of hundreds of courses and managed complex email marketing strategies for various brands.

In 2012, Sean founded Crowd Communications Group to help organizations improve their digital strategies and grow their online communities. He consults on email marketing strategy and develops custom web solutions using the Drupal and WordPress content management systems.

Sean is an active member of the New Jersey Drupal and WordPress communities. He is always looking for new opportunities to learn about new technologies and share his experiences.


*Please note that Crowd Communications Group is part of the MailChimp expert directory, and acts as an independent third party who is unaffiliated with MailChimp.


Have questions about Email Marketing with MailChimp? Contact Cowerks

When & Where


Cowerks :: Asbury Park
619 Lake Avenue
Third Floor
Asbury Park, NJ 07712

Saturday, January 25, 2014 from 9:00 AM to 12:00 PM (EST)


  Add to my calendar

Organizer

Cowerks

Coworking merges office space with a built in professional network. Mix in a healthy dose of monthly meetups, workshops, and events specially tailored to help entrepreneurs and freelancers grow their companies and you have much more than a typical office space.

Far too many freelancers and entrepreneurs are isolated in the confines of their own home and are forced to organically build their network from the ground up. Coworking solves this problem by offering a built in professional network.

Through the experience of informal collaboration and an abundance of resources, you can look forward to growing as an individual, a company, and a community each and every day at Cowerks.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.