General Assembly Meet+Hire Designers AND Developers *Santa Monica
- Science & Technology
- General Assembly 1520 Campus, Santa Monica CA
Email Marketing Optimization
Daniel Alfi, Director of Digital Marketing, Virtual Piggy
Thursday, October 24th from 7pm-8:30pm
Email marketing can be one of the most powerful tools for sales and retention. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. This class is intended for those who manage or help to manage email marketing programs and are looking to increase their outreach. Students will learn how to use email as a marketing tool and as a way to re-engage customers.
About the Instructor:
Daniel Alfi is the Digital Marketing Director at Virtual Piggy, an online ecommerce solution in the United States and Europe. Daniel specializes in all aspects of email and cross-channel life-cycle marketing, from strategy to design and metrics analysis. Prior to joining Virtual Piggy, he held the Email Marketing Director position at LegalZoom and also worked at Cheetahmail.
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