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Email Marketing Optimization

General Assembly

Thursday, October 24, 2013 from 7:00 PM to 8:30 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $20.00 $2.09

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Event Details

Email Marketing Optimization

Daniel Alfi, Director of Digital Marketing, Virtual Piggy

Thursday, October 24th from 7pm-8:30pm


Email marketing can be one of the most powerful tools for sales and retention. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. This class is intended for those who manage or help to manage email marketing programs and are looking to increase their outreach. Students will learn how to use email as a marketing tool and as a way to re-engage customers.

Student Takeaways:

  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Best practices for email marketing
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers

About the Instructor:

Daniel Alfi is the Digital Marketing Director at Virtual Piggy, an online ecommerce solution in the United States and Europe. Daniel specializes in all aspects of email and cross-channel life-cycle marketing, from strategy to design and metrics analysis. Prior to joining Virtual Piggy, he held the Email Marketing Director position at LegalZoom and also worked at Cheetahmail.



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Have questions about Email Marketing Optimization? Contact General Assembly

When & Where

1520 2nd St
Santa Monica, CA 90401

Thursday, October 24, 2013 from 7:00 PM to 8:30 PM (PDT)

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General Assembly

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Email Marketing Optimization
Santa Monica, CA Events Class

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