Email Marketing Deliverability
Daniel Alfi, Digital Marketing Director at Virtual Piggy
Saturday, July 13th from 1:30pm-3:30pm
Email marketing can be one of the most powerful tools for sales and retention. However, if your emails aren't reaching your targets, even the best campaigns might be in vain. This class is intended for those who manage or help to manage email marketing programs and are looking to make their outreach efforts more effective. Students will learn how to improve deliverability rates and solve common problems.
- Best practices for optimal deliverability
- Avoiding filters and blacklists
- Effective specialization
- Maintaining a high sender reputation
About the Instructor:
Daniel Alfi is the Digital Marketing Director at Virtual Piggy, an online ecommerce solution in the United States and Europe. Daniel specializes in all aspects of email and cross-channel life-cycle marketing, from strategy to design and metrics analysis. Prior to joining Virtual Piggy, he held the Email Marketing Director position at LegalZoom and also worked at Cheetahmail.
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