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Email Marketing Deliverability

General Assembly LA

Saturday, July 13, 2013 from 1:30 PM to 3:30 PM (PDT)

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $20.00 $2.09

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Event Details

Email Marketing Deliverability

Daniel Alfi, Digital Marketing Director at Virtual Piggy

Saturday, July 13th from 1:30pm-3:30pm

 

 

Email marketing can be one of the most powerful tools for sales and retention. However, if your emails aren't reaching your targets, even the best campaigns might be in vain. This class is intended for those who manage or help to manage email marketing programs and are looking to make their outreach efforts more effective. Students will learn how to improve deliverability rates and solve common problems.

Student Takeaways:

  • Best practices for optimal deliverability
  • Avoiding filters and blacklists
  • Effective specialization
  • Maintaining a high sender reputation

Prerequisites:
None.

About the Instructor:

Daniel Alfi is the Digital Marketing Director at Virtual Piggy, an online ecommerce solution in the United States and Europe. Daniel specializes in all aspects of email and cross-channel life-cycle marketing, from strategy to design and metrics analysis. Prior to joining Virtual Piggy, he held the Email Marketing Director position at LegalZoom and also worked at Cheetahmail.

 

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When & Where


ROC
604 Arizona Avenue
Santa Monica, CA 90401

Saturday, July 13, 2013 from 1:30 PM to 3:30 PM (PDT)


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Organizer

General Assembly LA

General Assembly @GA_LA is a New York born global community empowering people to pursue work they love through skills based education in technology, business and design with campuses located in New York City, London, Washington DC, San Francisco, Sydney, Melbourne, Boston, Seattle, Atlanta, Chicago, Santa Monica & Los Angeles!

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