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Eliminate the Guesswork: Using Marketing Research to Catapult your Organization Forward

The Axelson Center for Nonprofit Management

Tuesday, December 11, 2012 from 9:00 AM to 12:00 PM (CST)

Chicago, IL

Eliminate the Guesswork: Using Marketing Research to...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Registration Ended $75.00 $0.00
Donors Forum Member, United Way Partner, YNPN Member, RRF or Bethany Fund Grantees, Organization with Budget under $1M Ended $60.00 $0.00
Current NPU student or ECC employee Ended $37.50 $0.00

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Event Details

Carol B. White, Principal, CBWhite

“Ask, ask, then listen.” This was Peter Brinckerhoff’s simple yet powerful suggestion of how nonprofits can use marketing research to keep their mission and programs relevant–and keep the customers (including clients, volunteers, and donors) coming back. Marketing research is arguably the single best way to ensure your organization is thriving well into the future. So stop putting this important tool on the backburner and join us for a quick-paced session perfect for executives, program directors, marketing professionals, development officers, and anyone interested in learning more about this critical management tool.

 

Using specific examples, this interactive workshop will discuss do-it-yourself methods, how to make the most of any budget you have, and how to make the case for funding market research. Participants will begin to devise their own research plan and get on-the-spot feedback and advice.

Have questions about Eliminate the Guesswork: Using Marketing Research to Catapult your Organization Forward? Contact The Axelson Center for Nonprofit Management

When & Where


North Park University
3225 W. Foster Ave.
Chicago, IL 60625

Tuesday, December 11, 2012 from 9:00 AM to 12:00 PM (CST)


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Organizer

The Axelson Center for Nonprofit Management

The Axelson Center for Nonprofit Management

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