Businesses frequently dive head first into social media without first mastering the basics and asking themselves the question – why do we want to be social? As their social media activity progresses, holes begin to appear as a result of a lack of research and insights that would have informed their strategy from the outset.
Join CMO of Radian6 David Alston, VP APAC of Radian6 Charlie Wood and Brian Giesen Regional Director of Social@Ogilvy Australia and others for an exclusive, frank panel discussion on how social media listening should be the first step in establishing a meaningful social media strategy for your business – one that is lasting, engaging and rewarding for both customers and stakeholders.
This is the first event in 2012 from the newly rebranded Social@Ogilvy team in Australia.
When & Where
Radian6 provides organizations with a platform that helps monitor and engage in conversations across the social web. Clients explore their data via in-depth metrics, filtering and segmentation tools that find meaningful results in ways that suit their business.
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.
Some common uses for Radian6 include: Brand Management and Monitoring, Sales and Lead Generation, Customer Service Outreach, Competitive Intelligence, Understanding Industry Trends, Crisis Management, and the Measurement of Marketing Campaigns.