Effective Market Research

Tampa, FL

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Event Details

This seminar will feature an overview of some of the tools available to executives for researching market opportunities, monitoring competition, and testing business strategy. The tools will include little known social media resources, free digital tools, paid tools, dashboards, and a top-level "strategic research map" to guide comprehensive thinking about market research and measurement.

USF is an Equal Opportunity/ Equal Access/ Affirmative Action Institution. Please notify USF CONNECT, 3802 Spectrum Blvd., Suite 100, Tampa, FL, 33612, call 813-974-1082, or email Wendy Plant at wplant@usf.edu, a minimum of five (5) working days in advance, if an accommodation for a disability is required.

Disclaimer: The University of South Florida and USF Research Foundation, Inc. are committed to the free exchange of ideas, reasoned debate and intellectual dialogue. Speakers and scholars with a diversity of opinions, perspectives and professional experiences are invited to the campus to provide the community with important or differing points of view, some of which may be deemed controversial. The views, opinions and conclusions of those invited to speak on the campus do not necessarily reflect the views of the university administration or any other segment of the university community. Nor are those invited to speak on campus necessarily authorized agents or representatives of the University or Research Foundation. The use of University or Research Foundation facilities for an event or presentation does not constitute an endorsement by the University or Research Foundation of the views, opinions and conclusions of those invited to speak.