San Francisco, California
London, United Kingdom
Easy eCommerce You Can Do Yourself!
Speaker: Jerry Bates | FittingSites.com If you have a product or service that you would like to offer for sale online, but have been held back by the high cost of eCommerce, this class is for you! We'll show you how you can easily add basic eCommerce features to almost any website in the space of an afternoon. Take this class and be ready to sell on "Black Friday," the biggest shopping day of the holiday season!
About this strategy session:
WordPress and PayPalwill be used as our examples for this talk, but the techniques discussed here can be adapted to work with most modern website platforms. If you do not currently have a website or are not able to use your existing site for whatever reason, we will also discuss creating a free micro-site as an alternative, using WordPress.com
What you will learn:
- How to create a product description page.
- How to create a custom PayPal purchase button.
- How to successfully add the purchase button HTML code.
- Tips on how to use purchase buttons in your blog content.
- Plus time for your questions!
Plus Special Opening Topic:
Creating Valuable Sales Copy
Speaker: Erika Taylor Montgomery | Three Girls Media and MarketingCreating compelling content related to selling your products and services - copy that will entice and create interest in potential customers - can be a challenging feat. Any website or blog that has been created to increase your audience and reach your target demographics should be focused on crafting interesting and quality content that ultimately leads to a conversion or sale. In this talk you’ll learn the 5 key questions to ask yourself about your content and sales copy to ensure that it’s maximized to help your business.