EAST END HANDS-ON MARKETING WORKSHOP
FOR SMALL BUSINESS OWNERS
East-End business owners are the hardest working enterpreneurs on Long Island. Now that the 2013 season is behind you, it's time to prepare to set new records in 2014. Join us for a knowledge-packed workshop and learn marketing strategies and tips specifically designed for small business.
- The 7 Essential Marketing Steps You Must Follow To Grow Your business
BONUS: Receive your 2014 marketing plan worksheet which covers all steps.
- The No. 1 mistake small business owners make that sends customers to their competitors. However, using a simple process, you will learn how to truly differentiate your business and answer the question: "why should I buy from you?"
BONUS: Receive a simple questionnaire to walk you through the process
- WEB MARKETING: Zev will be sharing with you the truth and myths behind web marketing. Find out how to optimize your rankings and how to avoid Google ranking scams. Find out what SEO is all about and whether you should worry about it?
BONUS: FREE website evaluation for each attendee.
- Learn how to Effectively promote your business using your website, email, social media and a few frequently overlooked tools.
BONUS: All Attendee will receive a 2014 marketing budget and planning template.
When & Where
LEDAZA INC. Marketing & Sales for Small Business
As a small business expert, Zev has focused his energy and expertise on helping small business owners develop and execute strategies that strengthen revenue, profit and competitive market advantage. His areas of specialty include marketing, sales planning, execution, sales reps management and all aspects of web and social media marketing.
Zev spent his corporate career working for small, entrepreneurial companies. He is highly experienced in marketing, sales and business development. His background covers High Tech, IT, medical device, retail and service industries.
He has hired, trained, and developed direct and indirect sales reps. His accomplishments include achieving 14% growth for a medical device manufacturer and distributor in 2011; setting up an international sales office; and taking a device manufacturer from $3MM to $14MM, leading to an acquisition at $21MM. Zev was instrumental in receiving nationally recognized awards for companies he managed including: Entrepreneur of the Year Award, Inc. 500|5000 and Top 100 Most Influential Companies.
Zev Asch holds a B.A in Psychology and an MBA in Marketing. He lives on Long Island, with his wife Lisa, who has devoted her career to children with special needs. Zev is an avid movie fan, and loves jazz music and fitness. He is a seasoned international travel and a certified FIFA Soccer Referee.