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Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food

The Filson Historical Society

Tuesday, April 15, 2014 from 12:00 PM to 1:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Duncan Hines - Member Ended Free $0.00
Duncan Hines - Non-Member Ended $10.00 $1.54

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Event Details

Duncan Hines (1880–1959) may be best known for the cake mixes, baked goods, and bread products that bear his name, but most people forget that he was a real person and not just a fictitious figure invented for the brand. America’s pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s— a time when food standards were poorly enforced and safety was a constant concern. He traveled across America discovering restaurants and offering his recommendations to readers in his best-selling compilation Adventures in Good Eating (1935). The success of this work and of his subsequent publications led Hines to manufacture the extremely popular food products that we still enjoy today.

Louis Hatchett is the editor of Mencken’s Americana and The Continuing Crisis: As Chronicled for Four Decades by R. Emmett Tyrrell, Jr. He lives in Henderson, Kentucky.

Reservations are required

This event is free for members of The Filson. $10 for non-members.

Have questions about Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food? Contact The Filson Historical Society

When & Where


The Filson Historical Society
1310 South Third St
Louisville, KY 40208

Tuesday, April 15, 2014 from 12:00 PM to 1:30 PM (EDT)


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