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Driving Growth Through Transparent Branding
How do you keep a 122-year-old global manufacturing giant relevant and nimble in this demanding "always on" world? For a company renowned for no-holds-barred management and game-changing technologies for oil platforms and data centers, being understood and reflecting unvarnished values are proven keys to success and growth. In a discussion on how authenticity, complexity reduction, and corporate integrity can drive organic growth, Emerson's Kathy Button Bell will trace the roots of her company's recent rebranding to its latest digital and social marketing campaigns.
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The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.