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Driving Growth Through Transparent Branding

BMA Carolinas

Wednesday, January 9, 2013 from 11:30 AM to 1:00 PM (EST)

Driving Growth Through Transparent Branding

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ended $20.00 $0.00
Non-Member Ended $35.00 $0.00
Event Sponsor
• 5 minutes at the podium • Inclusion of brand on promotional material • Free ticket to that event • List of all attendees (members & non-members) • Display area at the event
Ended $250.00 $0.00

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Event Details

Driving Growth Through Transparent Branding

How do you keep a 122-year-old global manufacturing giant relevant and nimble in this demanding "always on" world? For a company renowned for no-holds-barred management and game-changing technologies for oil platforms and data centers, being understood and reflecting unvarnished values are proven keys to success and growth. In a discussion on how authenticity, complexity reduction, and corporate integrity can drive organic growth, Emerson's Kathy Button Bell will trace the roots of her company's recent rebranding to its latest digital and social marketing campaigns. 


Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson, and National BMA Board member

Have questions about Driving Growth Through Transparent Branding? Contact BMA Carolinas

When & Where

Bonterra Wine & Dining Room
1829 Cleveland Avenue
Charlotte, NC 28203

Wednesday, January 9, 2013 from 11:30 AM to 1:00 PM (EST)

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BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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Driving Growth Through Transparent Branding
Charlotte, NC Events Networking

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