The first time I went to China I worked for a major Western aerospace manufacturer trying to sell new OEM equipment as well as spares and repairs. This was a time when China was first starting to want to be a major player but they will still trying to understand how to best do this, and while I learned a few things, I really still saw business through the Western perspective. When I had the good fortune to return a little over three years later, I worked for a State-Owned-Enterprise and was one of just two foreigners in a 4,400 employee Part 145 MRO. This caused me to have to understand things from a very different perspective.
The bottom line is that doing aviation business in China is not like doing business anywhere else. You have to think differently, act differently and work differently. Doing business in China will be your greatest challenge and hopefully just as rewarding - it is not for the faint of heart.
About Zodiac Aerospace
Zodiac Aerospace is a French corporation that specializes in the production and development of on-board systems, safety systems and cabin interiors . The company is a world leader in aerospace equipment and systems for commercial , regional and business aircraft, as well as helicopters and space applications.
Prior to joining Zodiac Water & Waste, Mr. Conrad spent three years as the Director International Sales & Marketing of Guangzhou Aircraft Maintenance and Engineering Co., Ltd (GAMECO) a Part 145 MRO based in Guangzhou, People's Republic of China. In this role he was responsible for leading the development of all third party international airframe and component business for GAMECO, as well as the development and marketing of the GAMECO brand internationally. He also led the development of OEM partnerships to grow the capabilities of GAMECO.
Mr. Conrad has more than twenty eight years leadership experience in the global aviation and aerospace markets with extensive expertise in business development, sales and marketing, as well as experience managing businesses including P&L, strategic planning and process improvement.
Mr. Conrad also served as the Vice President, Sales, Marketing and Customer Service as well as General Manager, PSI at Rexnord Aerospace. He has also held the position of Senior Director, Business Development, China Region for Goodrich Cargo Systems (based in Beijing, China). Prior to that he was Vice President, Marketing/Customer Service at AeroUnion Corp. and earlier had progressed through a number of business development and leadership positions in Honeywell. Mr. Conrad holds a B.S. degree in Chemical and Petroleum Refining Engineering from the Colorado School of Mines.
When & Where
The Aerospace & Defense Forum
The Aerospace & Defense Forum is a global aerospace and defense leadership community of over 1200 with six chapters providing opportunities for sharing of information, current events, and analysis, mutual support and encouragement, partnering, innovation, and performance breakthroughs.