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Do You Washlet?: TOTO's Challenge in Breaking Into Mainstream America

Center on Japanese Economy and Business, Columbia Business School

Thursday, April 17, 2014 from 12:30 PM to 2:00 PM (EDT)

New York, NY

Do You Washlet?: TOTO's Challenge in Breaking Into...

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General Ended Free  

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Event Details

 

Do you Washlet?: TOTO's Challenge in Breaking Into

Mainstream America

Featuring: 

Dajiro Nogata 

President and CEO, TOTO Americas Holdings, Inc

 

Moderated by:

 Hugh Patrick

Director, Center on Japanese Economy and Business;
R. D. Calkins Professor of International Business Emeritus;
Columbia Business School

Synopsis:

The bidet culture, or the idea of using water as part of everyday cleaning, was virtually non-existent in Japan until TOTO introduced Washlet, the heated bidet seat. Following a unique and sensational ad campaign, this product became a standard fixture for many households in Japan. In this seminar, Mr. Nogata, President and CEO of TOTO Americas Holdings, will discuss the company’s success in Japan and its exciting challenge in marketing to the American public. 


Lunch will be served.  Registration is required.

Media Contacts: Ryoko Ogino, ro2213@columbia.edu

General Contacts: cjeb@columbia.edu

Cosponsored by the Japan Business Association of Columbia Business School

Please be advised that this event may be filmed, so your image may appear on our website later.  If this is an issue, please let us know.  Thank you.


Have questions about Do You Washlet?: TOTO's Challenge in Breaking Into Mainstream America? Contact Center on Japanese Economy and Business, Columbia Business School

When & Where


Room 307, Uris Hall, Columbia Business School
3022 Broadway
New York, NY 10027

Thursday, April 17, 2014 from 12:30 PM to 2:00 PM (EDT)


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Organizer

Center on Japanese Economy and Business, Columbia Business School

Center on Japanese Economy and Business, Columbia Business School

Established at Columbia Business School in 1986 under the direction of Professor Hugh Patrick, the Center on Japanese Economy and Business (CJEB) promotes knowledge and understanding of Japanese business and economics in an international context. The Center is a research organization widely recognized for its international programs, which provide prominent speakers from the public and private sectors a forum for collaboration and reflection on Japan, the United States, and the global economy.

www.gsb.columbia.edu/cjeb

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