DON’T JUST LOOK GOOD. DO GOOD BETTER.
How do you change the world…and keep improving on how you do it? That’s a question we’re throwing out to some of the best minds in the worlds of technology, marketing, advertising and digital media. The answers will be unexpected, fresh–and yeah, world-changing. And you’ll hear them at a special one-day conference in New York City. It’s a rare opportunity for brands, non-profits, foundations and marketers to explore some very innovative new ways to solve big social problems, and improve on their current approaches
Why are we focusing on doing good better? Simple. Many of the old ways of doing good are not good enough (in case you were wondering about our oh-so-negative conference name) or taking advantage of the latest technologies and marketing tactics. A lot of companies focus on looking good without actually achieving their real and sustainable change. So brands aren’t benefitting from the increased market share that comes when it’s connected to a well-marketed cause, and causes aren’t maximizing their corporate relationships . We’re bringing in the game-changers right now doing the most innovative work in the space
NOT GOOD ENOUGH ASKS THE QUESTIONS
• How do you challenge and improve the current cause marketing model?• What works well and what needs fixing?
• How can businesses benefit from supporting change—and changemakers benefit from working with business?
• How do you deepen the connection between business strategy and social responsibility?
• Consumers believe it’s not enough to just throw money at an issue–how do you make an authentic contribution?
• What are the new platforms you should be exploring?
• How should your creative team be telling your story now?
• Are you targeting changing behavior and not just persuading?
WHAT A DIFFERENCE A DAY MAKES.
Whether your focus is cause, corporate or agency, Not Good Enough is a dynamic day that lets you build stronger cause marketing programs—even co-create new initiatives with new partners…
• See how cause marketing can boost your brand’s share.
• Discover marketing-driven solutions to social issues.
• Find out which corporations and non-profits are breaking new ground—and how they’re doing it.
• Identify new language for marketing and tech programs that have a social benefit.
WE’RE TAKING ON THE TOUGH STUFF.
We can’t save the world with a one-day conference. But we are going to focus on at least two to three of the world’s most difficult social issues, such as…
- Sex trafficking
- HIV prevention education
- Hunger, food and health
Even if you aren’t directly involved in these causes, there’s a wealth of learning from experts that you can apply to the causes you are involved in. And if you’re involved in causes at all, this is a day you won’t want to miss.
WHO SHOULD ATTEND?
Ad agency creatives
MEET THE HEAVY HITTERS BEHIND DGB.
Speakers at DGB:
Jeremy Heimans, CEO and Founder of Purpose
Andrew Essex, CEO of Droga5
Sheena Wright, President and CEO of United Way New York City
Jeffrey Hollender, Founder, Hollender Sustainable Brands & Co-Founder Seventh Generation Inc.
Lee Hirsch, Documentary Filmmaker
Tonya Lewis Lee, Founder & Editor-in-Chief, Healthy You Now
Gary Bagley, Executive Director of New York Cares
Peter Twyman, CEO of Keep a Child Alive
Christopher Gebhardt, GM and EVP of TakePart / Digital Arm of Participant Media
Jo Confino, Executive Editor, The Guardian
Christine Church, Director of Marketing, The National Campaign To Prevent Teen and Unplanned Pregnancy (Bedsider Campaign)
Joel R. Johnson, SVP Account Planning at GMMB
Jennifer Krupey, SVP Strategist at GMMB
Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving
James Windon, Vice President of Revenue, Causes
Linn Parrish, Vice President of Public Relations, Panera Bread
John C. Havens, Founder of The H(app)athon Project
Morra Aarons-Mele, Founder and CEO of Women Online and The Mission List
Paull Young, Director of Digital at charity: water
Aman Singh, Editorial Director, CSRwire
Lisa Hyman, SVP Integrated Marketing, LeadDog Marketing
**check back soon for additions to the line-up!
Our advisory board:
David Eastman, CEO of JWT North America
David Shulman, CEO of Organic
Joel R. Johnson, SVP Account Planning, GMMB
Jeremy Heimans, CEO and Founder, of Purpose
Morgan Spurlock, Filmmaker
Talk Rounds are led by our Talkers, who come from the best shops in the New York City area, and are selected for their diverse backgrounds, their current and future influence, their deep knowledge, and their inspiring visions of the future. Expect to meet current and future CEOs, CMOs, CDOs, SVPs and VPs from some of the most dynamic and vital firms shaping the future of media, in some of the most captivating locations in Manhattan. Attendees come from Google, Y&R, HBO, Digitas, Corbis, MTV, The Daily, News Corporation, Conde Nast, Social Bomb, Ogilvy, and NBCUniversal among others.
AGENDA: Check-in for Do Good Better begins at 1:00 PM
Cocktail Reception to Immediately Follow, Sponsored by For Momentum.